These are grads hired in large numbers by consulting firms specialising in communication and public relations, and well entrenched in the p...

As Indian elections evolve, strategists play pivotal roles, leveraging technology, data, and targeted messaging for winning campaigns. Pras...

Bowling coach Morne Morkel on Monday became the first man to quit Pakistan's backroom staff following the team's exit from the World Cup in...

The political consultancy business in India has experienced significant growth, both in size and influence, within the internal workings of...

Former IAS officer Senthil, 44, managed the party coordination and handled the online and offline social media campaigns with a 40-member t...

The focus is to import the “successful” booth management strategies deployed in both the states to Bengal, and track polling day work, a se...

A Congress insider says they did not bargain for Kishor to become the 'main course' of the campaign strategy, which included exploring an a...

When Rahul spoke, his sister Priyanka was by his side, hitting the campaign trail for the first time in the ongoing Uttar Pradesh Assembly ...

Party sources said 30-35 state leaders have been called for deliberations being held at a time when the AICC has held consultations with DC...

In my book I hope to explore the idea of the re-emergence of a presidential style campaign in Indian democracy where individual and individ...

While Prasad is insisting on 100 seats for his party, sources said Nitish Kumar, as the leader of the alliance, would not part with more th...

In Gandhinagar, Advani seeks votes for the sixth term. From 1991 to 2014, the journey as an MP from this constituency has not been smooth f...

The party recently engaged PR firm Genesis Burson-Marsteller to handle its external publicity, digital and communications strategy.

The BJP will hold closed-door sessions with intellectuals in 70 cities in a bid to win their support in the 2014 Lok Sabha elections.

After its gains in the recent bypolls, Congress is making an all-out effort to drive home the message of its political dominance by winning...

Narendra Modi is the man of the match, BJP the winning team & the coach of this winning team is definitely Arun Jaitley.

Narendra Modi may use the Supreme Court notice issued on Wednesday to rally votes in his support.