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CAMPA COLA RELAUNCH
From Campa to Kelvinator: Why Reliance is buying old, nostalgic brandsReliance is revitalizing legacy brands like Campa and BPL, leveraging nostalgia and aggressive pricing to boost its consumer ventures. The ...- Rasna to acquire Jumpin from Hershey's IndiaRasna is set to acquire Jumpin from Hershey's India, aiming to make a significant entry into the ready-to-drink (RTD) segment. Valued indep...
- Rs 10 packs turn into FMCG’s hottest summer battlegroundConsumer goods firms are aggressively pushing Rs 10 price points this summer, launching new products and boosting distribution amid rising ...
- JM Financial sees 38% upside in Varun Beverages, says correction overdone, reaffirms Buy ratingJM Financial maintains a 'Buy' on Varun Beverages with a Rs 675 target, citing strong domestic and international growth drivers. Despite co...
- Wits, prices and margins: India's cola war is getting hotCoca-Cola and PepsiCo are striving to maintain their market positions while expanding their reach in India as Reliance revives Campa Cola w...
- Reliance enters sports drinks market with 'Spinner' priced at Rs 10Reliance Consumer Products Limited (RCPL) launched a new sports drink, Spinner, co-created with cricket legend Muttiah Muralitharan. Priced...
- Reliance & HUL’s new googly set to stump another market in IndiaReliance Consumer Products Ltd has partnered with former Sri Lankan cricketer Muttiah Muralitharan to launch Spinner sports drinks at Rs 10...
- Competition in India challenges us to be at our best: Coca-ColaCoca-Cola's global president, John Murphy, highlighted that increasing competition in the Indian beverage market, notably from Campa Cola, ...
- Campa, others doing good job, challenge us to be at best: Coca-Cola President & CFOCoca-Cola's global president John Murphy praised local competitors like Campa for doing well in India's beverage market, noting the positiv...
- Campa, Coke & Pepsi uncork big expansion plans in battle for dominanceCoca-Cola, PepsiCo, and Reliance are intensifying their efforts in India's soft drinks market ahead of summer, with increased distribution ...
- Reliance Retail to transfer most of its FMCG brands to RCPL to scale up the businessReliance Retail is set to transfer its FMCG brands, including Campa and various private labels, to Reliance Consumer Products Ltd (RCPL) fo...
- Reliance's Campa, Atomberg Technologies are now BCCI's official partners for 2024-26 cricket seasonThe Board of Control for Cricket in India (BCCI) has announced Campa and Atomberg Technologies as official partners for the BCCI Domestic a...
- Campa joins BCCI as central sponsor: SourcesExecutives have disclosed that Campa will be one of the official central sponsors of all the Board of Control for Cricket in India (BCCI) s...
- Ambani's cola-to-biscuit market dominance rush is coming at a painful cost for distributors"This competition between large companies with lower consumer prices and promotions directly hurts the margins of lakhs of distributors," D...
- Reliance's Campa Cola may start off a price war this summerThis is the first time Coca-Cola and PepsiCo are being challenged in India - a market they have dominated since the early 1990s.
- Will old Campa Cola keep its fizz in a new world?Campa Cola comes back when consumers are moving away from sugary drinks as more and more healthy beverages enter the market. It remains to ...
- Reliance brings Campa Cola back to life"With this launch, Reliance Consumer Products further strengthens its FMCG portfolio, which comprises heritage brands from Sosyo Hajoori, c...
- Reliance to add local fizz to Cola market with Campa buy, plans Diwali launchReliance will relaunch the Campa brand nationally in the iconic cola flavour, lemon and orange through its own stores and kiranas taking on...
- How to revive brandsWhat are the rules of bringing back brands from the dead?
- New cola brands like Sosyo ready to take on biggies like Coke and PepsiThe cola companies have their reasons for leaning on these smaller brands, the biggest amongst them being the regional nature of competitio...
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