Reliance's Campa, Atomberg Technologies are now BCCI's official partners for 2024-26 cricket season

The Board of Control for Cricket in India (BCCI) on Tuesday announced Campa and Atomberg Technologies as the official partners for the BCCI Domestic and International Season 2024-2026.

On January 9, ET had reported that beverages brand Campa has signed a multi-year deal with the cricket governing body, a development that blocks out rivals Coca-Cola and PepsiCo for BCCI matches played in India.

As per BCCI, the Reliance-owned company will announce an exciting range of products and provide fans with a new-age experience at the stadiums as part of this association.


Notably, this also marks Campa's first big cricket sponsorship since the brand was relaunched by Reliance over a year back, and comes ahead of the summer season.

"This partnership not only gives us an opportunity to forge a strong connection with a billion Indian fans but will also help us reach cricket lovers and communities worldwide. With Campa being an iconic heritage homegrown beverage brand, which offers the Great Indian Taste, it is uniquely positioned to push the boundaries of cricket fandom and bring authentic Indian taste to cricket fans," Campa spokesperson said.

Also read: Campa joins BCCI as central sponsor, say sources

Meanwhile, consumer appliances brand Atomberg, have recently ventured into smart locks and other home appliances and looks to scale up brand presence.

"There is no comparison to the reach and credibility that any association with cricket brings to brands looking to scale up pan India. We are optimistic that the visibility offered by the sport and the association will go a long way in building brand awareness and brand love for Atomberg," said Arindam Paul, Founding Member and Chief Business Officer, Atomberg Technologies.

The BCCI has said that it is confident that the collaboration with Campa and Atomberg Technologies will add significant value to the home cricket season.

"These partnerships not only strengthen our commitment to providing the best for our fans but also align with our values of excellence and sustainability. We look forward to creating memorable experiences for cricket enthusiasts in collaboration with Campa and Atomberg Technologies," said Jay Shah, Honorary Secretary, BCCI.