As a market, India contributes just about 4% to Mondelez’s global sales, but is increasingly becoming an important one for sales and as a p...

According to market researcher Nielsen's data, Mars Chocolate had 48 per cent share on an all-India basis in the category in 2016, moving u...

Amazon India Director, FMCG, Saurabh Srivastava said Amazon.in has over 20 lakh products under the FMCG category for consumers to choose.

Fragmenting families and changing consumer habits have prompted the market to tweak strategies to suit these individual consumers.

India arm of Cadbury chocolate-maker posts just 4% growth in sales at Rs 5,411 crore during FY16 as consumers spend less on discretionary p...

If you look at our combination of products from Cadbury Dairy Milk to Silk, we have a range of products that you can buy for Rs 5, Rs 10, R...

The chocolate bar was first launched in 1996 in the UK and 40 million bars were sold in the first week of release, however, it was disconti...

By innovative fusing of chocolates with 'desi' sweets, some of the top retailers in the city have now created more than 80 types of new mou...

The consumer, who could either be your wife, your friend or even your son, is not a fool, and never behaves according to your expectations.