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CADBURY FUSE
Rock and a brand place: Brands hit the right notes at live concerts, but is the hype worth the ROI?Brands are leveraging live concerts with high-profile marketing campaigns, including promotions and audience giveaways, to increase visibil...- How brands are using online influencers in TV commercials?In the recent past, Uber Eats, Amazon Pay, Sharp TV, Godrej Aer and QuickBooks among others, have featured web-born influencers in their TV...
- Mondelez bets on India to taste $1bn online sales by 2020The digital push comes at a time when health-conscious consumers are cutting back on discretionary spend, forcing chocolate and confectione...
- Mondelez India revenue grows in double digitsAs a market, India contributes just about 4% to Mondelez’s global sales, but is increasingly becoming an important one for sales and as a p...
- Mars Chocolate over moon after toppling Mondelez in India in modern trade segmentAccording to market researcher Nielsen's data, Mars Chocolate had 48 per cent share on an all-India basis in the category in 2016, moving u...
- Mondelez India, Amazon tie up to sell chocolates onlineAmazon India Director, FMCG, Saurabh Srivastava said Amazon.in has over 20 lakh products under the FMCG category for consumers to choose.
- Generation shift: As sharing becomes passe, brands now encouraging solo consumptionFragmenting families and changing consumer habits have prompted the market to tweak strategies to suit these individual consumers.
- Mondelez, maker of Cadbury chocolates & Oreo biscuits, sales slowest in decadeIndia arm of Cadbury chocolate-maker posts just 4% growth in sales at Rs 5,411 crore during FY16 as consumers spend less on discretionary p...
- We want to be available at all prices: Manu Anand, President-chocolates Mondelez InternationalIf you look at our combination of products from Cadbury Dairy Milk to Silk, we have a range of products that you can buy for Rs 5, Rs 10, R...
- Mondelez launching Cadbury 'Fuse' to Take on Mars, NestleThe chocolate bar was first launched in 1996 in the UK and 40 million bars were sold in the first week of release, however, it was disconti...
- Chocolates with a 'desi' touch a hit in KolkataBy innovative fusing of chocolates with 'desi' sweets, some of the top retailers in the city have now created more than 80 types of new mou...
- Consumer Life: The games brands playThe consumer, who could either be your wife, your friend or even your son, is not a fool, and never behaves according to your expectations.
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