OpenAI, the owner the ChatGPT chatbot, lost Wednesday its appeal against the EU's refusal to register its name as a trademark. OpenAI had p...

The streaming giant has shed over a fifth of its value this year due to doubts about ⁠its growth ⁠efforts, including an ad business that is...

The recent observation by Google indicates that more users are turning to conversational queries, opening up exciting new possibilities for...

Reach alone no longer defines marketing success; relevance does. This piece argues that engaging decision-makers matters more than mass imp...

India's creator economy sees significant growth outside major cities. Most creators still only secure one paid brand campaign annually. Thi...

Under India’s foreign direct investment (FDI) rules, companies with a majority foreign ownership can only operate on a marketplace model. I...

Indian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...

Phia, co-founded by Phoebe Gates, faces accusations of violating affiliate marketing policies. The browser extension allegedly claimed sale...

Brazilian regulators are looking into CazéTV's aggressive betting promotions during FIFA World Cup broadcasts. The popular YouTube channel ...

Google is appealing a Delhi High Court ruling concerning trademark infringement in its advertising program. The company argues the judgment...

Google is challenging an Indian court ruling regarding trademark infringement. The company argues the decision will negatively impact consu...

India's IT Ministry awaits Meta's formal response to a notice regarding child exploitation ads. Meta published a blog detailing its efforts...

Building a recognised brand takes more than reach. As organisations compete for the attention of business leaders, trusted platforms and me...

Meta detailed its AI-powered efforts to fight child exploitation across its platforms. The company stated it is investing more resources to...

In response to a BBC Eye investigation, India's government has instructed Meta to deactivate Instagram ads that promote child abuse. Meta h...

Business leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...

Reaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...