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Connected TV gains ground as advertisers seek audiences beyond traditional TV: ReportConnected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...- Reliance Broadcast Network Limited unveils 'ONE BIG WORLD': India’s unified media & entertainment ecosystem for the AI-powered futureAnchored by the trust and legacy of BIG FM, the pioneering initiative integrates Radio, Multi-Format News Network, Digital Entertainment Pl...
- Why the smartest brands are rethinking what advertising really meansAdvertising once meant reach. Today, it means context. As business audiences grow selective, brands are discovering that presence within a ...
- OpenAI fails to trademark name in EUOpenAI, the owner the ChatGPT chatbot, lost Wednesday its appeal against the EU's refusal to register its name as a trademark. OpenAI had p...
- Netflix's next growth chapter hinges on keeping viewers hookedThe streaming giant has shed over a fifth of its value this year due to doubts about its growth efforts, including an ad business that is...
- Google bets on agentic AI, conversational search to drive next phase of search advertisingThe recent observation by Google indicates that more users are turning to conversational queries, opening up exciting new possibilities for...
- Why reaching the right audience matters more than reaching everyoneReach alone no longer defines marketing success; relevance does. This piece argues that engaging decision-makers matters more than mass imp...
- Two-thirds of India's creators now come from non-metros: ReportIndia's creator economy sees significant growth outside major cities. Most creators still only secure one paid brand campaign annually. Thi...
- ETtech Explainer: Why quick commerce business models are under scrutinyUnder India’s foreign direct investment (FDI) rules, companies with a majority foreign ownership can only operate on a marketplace model. I...
- Brands divided on influencers: HUL, Myntra scale creator push; Amul stays old schoolIndian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...
- Bill Gates heir’s shopping app claimed sales it didn’t drivePhia, co-founded by Phoebe Gates, faces accusations of violating affiliate marketing policies. The browser extension allegedly claimed sale...
- World Cup streaming giant draws scrutiny for promoting gamblingBrazilian regulators are looking into CazéTV's aggressive betting promotions during FIFA World Cup broadcasts. The popular YouTube channel ...
- Google challenges Delhi HC ruling on Hindware dispute; Says ruling diverges from established legal precedents in IndiaGoogle is appealing a Delhi High Court ruling concerning trademark infringement in its advertising program. The company argues the judgment...
- Google appeals Indian ruling over its ads platform, citing consumer harmGoogle is challenging an Indian court ruling regarding trademark infringement. The company argues the decision will negatively impact consu...
- Govt to decide on action against Meta after response to Instagram child abuse ads notice: IT SecretaryIndia's IT Ministry awaits Meta's formal response to a notice regarding child exploitation ads. Meta published a blog detailing its efforts...
- The new rules of brand authority: Why credibility matters more than everBuilding a recognised brand takes more than reach. As organisations compete for the attention of business leaders, trusted platforms and me...
- Meta says aggressively working to combat child exploitation on appsMeta detailed its AI-powered efforts to fight child exploitation across its platforms. The company stated it is investing more resources to...
- When in India, play by Indian rulesIn response to a BBC Eye investigation, India's government has instructed Meta to deactivate Instagram ads that promote child abuse. Meta h...
- How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
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