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BRANDING STRATEGIES FOR STARTUPS
Dan Koe, a solopreneur who began with just $500 in 2016, generated $5 million in revenue by 2024; Inside his single-person business modelDan Koe stands as a leading advocate for digital entrepreneurship and advises solopreneurism as a viable pathway for individuals seeking bu...- How GoDaddy is changing the way Indian SMBs use AIOnline presence for enterprises have become vital, and thankfully with the advent of AI, easier as well. While creating a website, branding...
- Meet Christine Chang and Sarah Lee, former L’Oréal employees who launched Glow Recipe with $50,000 in 2014; how it grew to an estimated $100 million in annual salesChristine Chang and Sarah Lee met while working at L’Oréal and shared an interest in Korean beauty. They saw an opportunity and later intro...
- Two childhood friends turned a college note-taking problem into an AI business that generated more than $13 million by age 21Turbo AI, founded by Sarthak Dhawan and Rudy Arora, is a groundbreaking note-taking app that rapidly grew its user base. From their roots a...
- Devil's in the diesel, get E-truckin'To wean India off its crude oil addiction or make any structural dent to air pollution, electrifying our freight fleets are a no-brainer. N...
- TaMo, Unilever's ex-veteran Siddharth Kapur launches InsynQ to help Indian businessesSiddharth Kapur's new initiative, InsynQ by Quantum, serves as a growth advisory platform geared toward startups and family businesses. Thi...
- Flipkart alumni seek Esop buyout; Local sourcing for ISM 2.0Former Flipkart executives are seeking a full cash-out of vested Esops. This and more in today’s ETtech Top 5.
- 19-year-old Zain Javaid's startup called Ghost builds an AI computer without screen; the 'brain in a box' can be the next big PC ideaGhost is pioneering a revolutionary startup with its innovative screenless AI computer known as Core, co-founded by Zain Javaid. This cutti...
- In 2011, Jessica Alba co-founded The Honest Company around household and baby products; its 2021 market debut briefly valued it at nearly $2 billionJessica Alba co-founded The Honest Company after struggling to find safe household and baby products. The company grew rapidly, focusing on...
- In 2018, a California couple invested $5,000 in Bala; today, their fitness brand generates more than $30 million in annual salesNatalie Holloway, Co-Founder and CEO of Bala, shares how she and co-founder Max developed the fitness brand from a $5,000 beginning into a ...
- India Mobile Congress turns 10, and the 2026 Edition lands in Delhi this OctoberIndia Mobile Congress 2026 is on from October 7 to 10 at Yashobhoomi, New Delhi. The Department of Telecommunications runs it with COAI. Th...
- Global business leaders and visionaries honoured at ET Indo Global Leaders 2026 in DubaiIn Dubai, the ET Indo Global Leaders 2026 event brought together key figures to celebrate the synergy between India and the UAE in business...
- Palmonas' offline push; IndiaAI's GPU crunchHappy Thursday! Demi-fine jewellery brand Palmonas is betting on offline stores, cofounder Pallavi Mohadikar said. This and more in today’s...
- Where Does China Fit in Your Company’s Innovation Strategy?For decades, multinationals treated China primarily as either a vast growth market or a rising competitive threat. But as growth slows, com...
- Rs 57 lakh remote job vs Rs 68 lakh Bengaluru offer: Techie asks if the difference is worth the travel from Madurai every weekA software engineer earning Rs 57 lakh at a fully remote startup is considering a Rs 68.2 lakh base-and-bonus offer from a public US SaaS c...
- Gen Z friends turned their shared pickle obsession on TikTok into a food startup now valued at Rs 81 croreLeah Marcus and Yasaman Bakhtiar began exchanging pickle videos on TikTok in 2023 before leaving their jobs to create Good Girl Snacks. The...
- AI Is Changing How Customers Choose Your BusinessAs AI increasingly mediates how customers research, evaluate, and choose suppliers, competitive advantage is shifting from direct customer ...
- In 2014, Nas invested in smart-doorbell startup Ring; 4 years later, Amazon bought the company for $1.1 billion and the American rapper pocketed at least $25 millionNas and Ring story is about the changing boundaries between entertainment, technology and entrepreneurship. Nas entered the investment worl...
- A family trip to Thailand and a suitcase packed with snacks sparked four sisters’ childhood dream of building a business together, eventually leading them to launch a popcorn brand that now generates around $7,000 a monthFour sisters turned a childhood dream into a business after a family trip to Thailand. They launched Party Of, a popcorn brand with Thai-in...
- Beyond product-market fit: The real challenges of scaling a startupProduct-market fit can prove that a startup has found demand. Scaling it successfully requires a different set of decisions around people, ...
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