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BRANDING AND MARKETING
United Spirits set to cut 100 jobs to curb costs, streamline operationsUnited Spirits is cutting around 100 jobs in India as part of parent Diageo's global cost-saving drive. This significant workforce reductio...- Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
- Will a strong brand play the role it is supposed to? 4 consumer electricals stocks with upside potential of up to 28%Many companies in this space have underperformed the broader market. The underperformance did not happen without reason. Margins were under...
- Noel exiting Trent: The quiet Tata who built a loud success storyNoel Tata reportedly told shareholders at Trent's annual general meeting that it would be his last as chairman, signalling the close of a t...
- One Atmosphere to invest Rs 500 crore for the expansion of luxury service apartments verticalONE Atmosphere is investing Rs 500 crore to expand its luxury service apartments, aiming for 7500 keys in India and abroad over five years....
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Sebi weighs allowing celebrity endorsements for market entitiesSEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...
- Beauty's back-end gets investor attention; Naturis in talks to raise Rs 100 croreInvestors are increasingly backing India's beauty and personal care manufacturing sector, moving beyond consumer brands. Companies like Nat...
- MoEngage acquires AI startup Aampe in first acquisition; eyes more deals in US, EuropeCustomer engagement platform MoEngage has acquired AI startup Aampe, bolstering its artificial intelligence capabilities. MoEngage cofounde...
- Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
- Omnicom launches Acxiom Fan Graph to help brands better understand sports audiencesOmnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...
- National developers increase share in NCR real estate marketNational real estate developers are significantly increasing their footprint in the NCR region, capturing over 13% of new residential suppl...
- ET Graphics: The crown in 2025 goes to a royal whisky brandIn a significant shift, Royal Stag has claimed the title of the world's largest-selling whisky brand by volume, dethroning McDowell's after...
- Toasting with Indian whisky: On the house diplomats turning ambassadors of Desi single maltsIndian diplomats are increasingly championing domestic single malt whiskies abroad, transforming embassies into showcases for connoisseurs....
- GI tag puts Mandu's Khurasani Imli on the global mapMandu's unique Khurasani Imli, the fruit of the iconic Baobab tree, has received a Geographical Indication (GI) tag. This recognition is se...
- Jyothy Labs to expand Exo into broader dishwash franchise after Henkel brands exit portfolioJyothy Labs is strategically expanding its Exo dishwash brand into a comprehensive franchise following Henkel's exit from Pril and Fa licen...
- Whisky, no more a colonial hangoverIndia's whisky scene is experiencing a remarkable 'swadeshi' boom, with domestic premium brands like Indri and Rampur rising in popularity,...
- L’Oréal buys control of Innovist as India beauty battle intensifiesL'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly exp...
- BRND.ME converts into public company, eyes IPO in 12-18 monthsBRND.ME, formerly Mensa Brands, has converted into a public company after shifting its corporate base to India. The consumer brands platfor...
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