National developers increase share in NCR real estate market

National developers have increased their share in NCR in the last few years as the market is tilting towards a more institutionalized and brand-driven residential real estate landscape.

According to Anarock data, share of new NCR residential supply by national developers has increased from 3% of the region's total new residential supply in 2022 to over 13% by 2025-end.

These players include Godrej Properties Ltd., Prestige Estates, TATA Housing, Mahindra Lifespaces, Adani Realty, Sobha Ltd, Shapoorji Pallonji Group, and Birla Estates.


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This year, Oberoi realty and Lodha are also expected to join the list.

Regional players continue to dominate this market, but large and listed developers from beyond NCR are now actively participating in its ongoing housing market evolution.

"Of the 25,355 residential units launched in NCR in 2022, national developers contributed for just 3%, or less than 700 units. In 2025, out of the 61,775 units launched in the entire region, nearly 8,100 units were by national players. Their participation reflects this markets' increasing institutionalisation, as well as homebuyers' growing preference for trusted brands with strong execution capabilities,” said Santhosh Kumar, Vice Chairman, Anarock Group.

Collectively, these national players launched over 15,130 units across 30 residential projects in Delhi-NCR between 2022 and Q1 2026.

Among them, Godrej Properties has emerged as the most active - by a significant margin. It accounts for over 47% share of the total units launched by the analysed developers, establishing a strong presence across Gurugram, Noida and Greater Noida.

Other entrants with supply include Bengaluru-based Prestige Group and Sobha Ltd. Prestige accounts for 27% of these players' overall NCR unit share, concentrated in Ghaziabad alone. Sobha’s 10% share is spread across Gurugram and Greater Noida. Shapoorji Pallonji, Birla Estates, Adani Realty, Tata Housing, and Mahindra Lifespaces have limited unit counts but have focused on high-value projects in strategic locations, particularly Gurugram.

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Interestingly, most projects by these national players almost exclusively have large 3/4/5BHK configurations, with the average size 3BHKs clocking in at 1,830 sq. ft. , 4BHK at 2,600 sq. ft. , and 5 BHK at 4,465 sq. ft.

“The limited supply of smaller configurations suggests that most national developers are targeting affluent, lifestyle-oriented homebuyers. Average pricing across these developers' projects falls within the premium category, with several of these developments positioned squarely in the luxury and ultra-luxury segments,” Kumar said.

Geographically, Gurugram remains their most preferred destination - of the total new supply in NCR by these national players, Gurugram has the highest share at 47%, followed by Ghaziabad with 27%, Noida 13%, and Greater Noida with 12%.

NCR's major infrastructure projects - Dwarka Expressway, Noida International Airport, Delhi-Mumbai Expressway, RRTS, and metro expansions - are reshaping connectivity and unlocking new residential corridors with long-term potential.

"Residential demand from both end-users and investors is led by premium and luxury housing in Gurugram, Noida, Greater Noida, and New Gurugram. While end-user demand matches it in most precincts, investor activity is a prime demand driver in NCR," said Santhosh Kumar.

Also, buyer preferences are shifting toward credibility and execution. Branded developers are gaining share, especially in the premium segments where buyers can depend on timely delivery, quality, and trust - mirroring trends seen in global real estate markets.

NCR remains one of India's most vibrant growth markets. As this market matures, its increasing share of organised and branded developers reinforces NCR’s position as one of the country's most attractive residential real estate destinations.