Searched for
BRAND VISIBILITY
Three questions to answer before your next marketing spendTo excel in marketing, it is vital to prioritize clear strategies that outline target audiences, key goals, and engagement levels. By honin...
Virat Kohli makes LinkedIn debut: What is his first post reveals about his business ambitions? How he is building his business portfolioVirat Kohli made his LinkedIn debut to discuss his business interests beyond cricket. He highlighted his investment in Agilitas Sports and ...
Wallet war: More new things are fighting for every rupee Indians earnIndian Consumer Spending Trends: Indian households are increasingly shifting their consumption patterns, which reflects a richer variety of...
LVMH's weak China sales raise fresh concerns over global luxury market recoveryLVMH's quarterly report indicated a 5% decline in fashion and leather goods sales due to weak demand. The company's overall organic sales g...
Indian Gas Exchange secures Sebi's nod to float IPOIndian Gas Exchange Ltd has received approval from Sebi to launch an initial public offering. The proposed IPO is exclusively an offer for ...
Puravankara inks pact to jointly develop 12.76-acre land in Bengaluru’s SathanurThe proposed development, with a saleable area of around 1.90 million sq ft, is expected to strengthen the company’s residential developmen...
India’s smartphone sales face a festive squeeze, but market value rises 5%The smartphone market in India is projected to experience a 12% decline in sales volumes this festive season. Despite this decrease, the ov...
Sustainable Product of the Year 2026: How the ET Product of the Year Awards Recognise Measurable Environmental ImpactSustainability has become a powerful part of the product story. But as environmental claims become increasingly common, the bigger question...
From paneer to pizza, FSSAI puts India’s ₹200 lakh crore consumer boom to the test. Who pays?The FSSAI's escalated enforcement in consumer sectors in India has led to increased compliance costs for companies. Many brands are now ree...
ETSA 2026: A secret circle, cosmic sparks and the night tech elite got goosebumpsThe Closed-door Manifesto The unscripted room where minister Goyal’s call to arms met Bengaluru’s spirit, inspiring a tech elite primed for...
Sony Marathi ropes in 13 brand partners for 'Kon Honar Crorepati' hosted by Madhuri DixitSony Marathi has onboarded 13 brand partners for the upcoming season of Kon Honar Crorepati, hosted by Madhuri Dixit. The show is set to pr...
What businesses should look for in a logistics partner during the festive rushDuring the festive season, every delivery is a brand promise in motion, and the businesses that recognise that early are usually the ones c...
Reissued bonds account for nearly 66% of state borrowings in H1 FY27: ReportIn recent years, states have made a substantial impact on their finances by reissuing bonds, which now form a significant portion of their ...
India apparel market set to reach $146 billion by 2029India’s apparel market is set to grow from $95.7 billion in 2025 to $146.3 billion by 2029, a 9% CAGR, driven by rural and smaller-town con...
Air India and Tata Communications launch 'EasyRoam' for international travellers with roaming plans from Rs 241Air India has introduced EasyRoam, an international travel SIM to provide mobile data and voice services abroad. The SIM is available as a ...
Two brothers started a phone-case side hustle to pay dental school fees. It grew into a $50 million luxury brandOmar and Zane Sabre founded Maison De Sabre after their father's leukaemia diagnosis affected their finances. Initially, they aimed to fund...
ET Interview: India’s aspirational middle class gives it demographic edge, says Verlinvest CEO Roberto ItaliaVerlinvest is planning to invest €1 billion in India over the next five years, reflecting the country's economic dynamism. The firm identif...
Quick commerce fuels festive credit demand as brands seek working capitalIndifi has seen a roughly 50% increase in disbursements to quick commerce-focussed sellers compared to previous years. “Quick commerce is a...
Titan Company shares fall 4% after Q2 business update. What is Nomura saying?Titan Company reported 25% year-on-year growth across its consumer businesses in Q2FY27, led by jewellery, watches and EyeCare. Nomura reta...
- Knowing nobody
In 'Tales of Kitagaki', Governor Kitagaki's ornate title fails to impress Zen Master Gasan, who values the essence of a person over status....