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BRAND VISIBILITY
Why being seen is not enough for brands trying to lead their industryBrand building is moving beyond visibility. Businesses increasingly need platforms that help them shape industry conversations, showcase le...- Your sweet tooth craving may get a little more expensiveRising sugar prices are pushing packaged food companies towards another round of price hikes or smaller pack sizes. Bikaji Foods is rolling...
- Foreign university influx fuels Indian edtech resurgenceForeign universities are establishing campuses across India, creating new business opportunities for edtech firms. This expansion is expect...
- India not shining enough for international tourists, arrivals likely to stay flat this yearIndia's foreign tourist arrivals are projected to plateau this year, influenced by rising oil prices from ongoing global conflicts that hav...
- YouTube pushes India’s content industry towards owning IPIndian content creators are building and monetizing their own intellectual property. YouTube is emerging as a key destination for premium, ...
- Wholewheat biscuits contained only 19% wheat but 52% maida, company said the 'wholewheat' was only a trademark; Consumer court orders company to pay Rs 1 lakhCCPA has fined Pladis India Rs 1 lakh for marketing McVitie's Wholewheat Marie biscuits as "Wholewheat" despite the product being only 19.5...
- How PGIM India's Rs 112 crore Healthcare Fund picks CDMO stocks to generate alphaPGIM India Healthcare Fund generated a 22% return over the past year by over-allocating to high-growth segments like CDMO, specialty pharma...
- Politicians are emerging as India's new breed of brand endorsersIn India, politicians play a prominent role in advertisements and public campaigns, often endorsing products and government initiatives. Th...
- After 18 years at helm, Shantanu Narayen passes reins to Anil ChakravarthyChakravarthy had been president of Adobe’s customer experience orchestration business and worldwide field operations, having joined the com...
- Quote of the day by Michael Jordan: “Anything can happen if you are willing to put in the work and remain open to the possibility. Dreams are realized by effort” - A life lesson on why effort is the only real shortcut to your dreamsMichael Jordan's legacy is a testament to the power of perseverance and a growth-oriented mindset. He firmly believed that hard work and un...
- The Messi economy: Life after Argentina is still big money for the 'Little Magician'Lionel Messi's brand value grows as his football career nears its end. His global recognition and consistent excellence attract major inter...
- He built Hawell’s from one ice cream shop to 22 branches. Why is he selling the $6 million business after 27 years?After building Hawell’s from a single ice cream shop into a 22-branch business within just three years, founder Siripong Akkarasriyuk is no...
- When engineering productivity becomes a business priority: What the Atlassian-ET conversation revealsAs enterprises rethink technology, engineering productivity is moving beyond the technology function and into wider business strategy. Atla...
- Stars display their ‘non-fiction’ side as streamers turn celebrity personas into show IPsThe Indian entertainment industry is witnessing a surge in celebrities curating non-fiction series that revolve around their public identit...
- Qualiance International SME IPO opens today: GMP signals 43% listing gain — Check key detailsQualiance International’s Rs 45.11-crore SME IPO opens September 4, with a 43% grey-market premium indicating strong listing expectations. ...
- Arcil sets price band at Rs 132-139 for Rs 733-crore IPO. Check dates and other key detailsArcil has announced an IPO price range set between Rs 132 and Rs 139 per share, with a target to raise around Rs 733 crore. The public can ...
- Payoneer India Cross-Border Excellence Awards 2026 unveils jury panelThe announcement of the distinguished jurors reaffirms the commitment of the Payoneer India Cross-Border Excellence Awards 2026 to honour t...
- Ambani uses ₹10 power again for the next disruption in a hot Indian marketReliance Consumer Products has entered India’s ice-cream market with Bombay Creamery, pricing cups, cones and sticks from ₹10. The brand is...
- Vodafone Idea ropes in Shah Rukh Khan for new brand identity campaignVodafone Idea has unveiled a refreshed brand identity with a new logo design. Bollywood star Shah Rukh Khan is now the face of their upcomi...
- Circadia marks 50 years as India’s premium mattress as market shifts to engineeringIndia’s premium mattress buyers are moving beyond size, price and firmness to ask about foam density, pressure relief and durability. Circa...
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