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BRAND TRANSPARENCY
Forget chatbots, Ambani's Reliance wants to own India's entire AI economyReliance Industries is charting a unique AI strategy, aiming to democratise artificial intelligence in India by focusing on affordability a...
How a Noida-based apparel maker found its way into wardrobes worldwideCTA Apparels is embracing automation and vertical integration to enhance speed, transparency, and traceability. This shift positions them a...
L’Oréal buys control of Innovist as India beauty battle intensifiesL'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly exp...
The Wedding Company raises $2.75 million in seed fundingThe Wedding Company, a tech-driven wedding platform, secured $2.75 million in seed funding to enhance its services and expand its vendor ne...
Family Trusts need a rethink: DPDP, PMLA rules collide with informal promoter structuresIndia's family businesses face a complex succession era due to evolving regulations and generational differences. Law firms like Veritas Le...
Payoneer India Cross-Border Excellence Awards 2026 launched to recognise the country’s leading cross-border businessesPayoneer and The Economic Times have launched the Payoneer India Cross-Border Excellence Awards 2026. These awards will celebrate Indian bu...
Psychology says people who always wear back and white may be sending a powerful message without saying a wordPsychology does not claim that everyone who prefers black-and-white clothing has the same personality traits. Human behavior is far too nua...
Humans outperform AI at this highly rigorous mathematics testA new AI test called First Proof used unpublished math problems. AI systems were tested against human mathematicians. While AI showed some ...
American Express vs Indian Company: Viral post highlights stark gap in work culture, FNF settlements and gratuity practicesA viral X post contrasted a smooth exit from a global firm with a friend's difficult experience at an Indian employer, sparking debate on s...
India's exporters built a $420 billion services economy. This is the award they deserve.The Payoneer India Cross-Border Excellence Awards 2026 offer Indian exporters the most consequential opportunity to get recognised this yea...
Someone will define India's export excellence in 2026. Make sure it’s youWith India's exports hitting record highs, the Payoneer India Cross-Border Excellence Awards give the businesses driving that rise a stage ...
Philip Morris India calls for stronger enforcement and collaboration to disrupt illicit tobacco ecosystemAs per the Tobacco Institute of India (TII), in India, illicit cigarettes represent nearly one-fourth of the domestic market, with estimate...
ET Explainer: Why largecaps are gaining appeal as Nifty consolidatesWith Nifty 50 valuations at long-term averages, wealth managers suggest allocating to large-cap stocks. These companies offer stability and...
Inspirational quote of the day by Bill Gates: “Your most unhappy customers are your greatest source...”Quote of the day: Bill Gates' words highlight the importance of unhappy customers. Their feedback reveals flaws and areas for improvement. ...
Innocent Fresh plans expansion across 40-50 citiesThe company partners with rural women for preparation. Their products are available in retail and online. Future growth includes e-commerce...
Scientists are worried about alien signals, so they have changed the plan for decoding a possible alien messageScientists have updated global rules for announcing possible alien signals. New guidelines emphasize independent verification before any pu...
Real Estate vs equities: Why wealthy investors are increasingly choosing bricks over stocksIndia’s wealthy investors are increasingly allocating capital to premium residential real estate as market volatility prompts a search for ...
Cooperatives key to India’s agricultural growth: NAASAgricultural cooperatives offer vital solutions for small farmers facing market access and cost challenges, says a research paper.
What if your AC could reveal its true monthly cost & detect faults before they turn into expensive repairs? Startup explains how it canHelium Air, a new AC startup, is challenging established brands like Voltas and LG by focusing on transparency and technology. The company ...
Govt moves to standardize edible oil pack sizes, industry sees boost for consumer transparencyThe Indian government is set to introduce new rules for edible oil packaging. This move aims to standardize pack sizes, making it easier fo...