Lonavala's famous chikki highlights a crucial lesson for entrepreneurs. Anupam Mittal's post draws attention to Maganlal Chikki's story. Bh...

Uday Kotak, the founder of Kotak Mahindra Bank, has stepped down as the bank's Managing Director and CEO. Under his leadership, the bank gr...

It is a big win for the superfans of Taco Bell Mexican Pizza like Doja Cat, Dolly Parton and 170,000 others as Taco Bell made an official a...

A host of brands are riding on the nostalgia for 20th century products to win over jaded 21st century consumers. “Intangible assets, includ...

According to the report, almost 57 per cent of the total population are cinema-goers who watch movies in theatre at least once in six month...

Sounds can be a corporate jingle (ICICI Bank) or the sound heard on logging into a device (Nokia).

Maggi remained an occasional indulgence, mainly of schoolgoing children of urban parents even in the early nineties.

Hindustan Unilever has gone down memory lane to choose one of the hottest Indian advertisements ever to relaunch its soap brand Liril.

Voice-over—that background voice explaining a product or service—is as important as the other aspects of an advertisement.

The quantity of tomato paste in Kissan Fresh Tomato Ketchup has gone down from 28% to 22.5%, and in Maggi Rich Tomato Ketchup from 28.1% to...

Several brands are replicating TV commercials on ground or mixing their mass media promotions with direct consumer-engagement activities to...

Viral super hit "Why this kolaveri di" may soon become the first song in India to have its first line trademarked.

From chocolates and toothpaste to mobile games and spare parts, the affable Pappu has become a darling salesman for marketers.

Since the days of its first successful product Stopache in the ‘80s, Paras Pharmaceuticals has seen copycats aping its flagship brands.

Think about the new Tata DoCoMo commercials or the A R Rahman-composed tone for Bharti Airtel. You could well be humming one or the other. ...

From fancy bits and bobs of tunes to non-lyrical sound bytes, companies are trying every trick.

The novel and its creator have been immortalised in Atlanta.