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BRAND NAMES AND JINGLES
Word of the day: Onomatopoeia — Meaning, and how to use it like a proWord of the day: Onomatopoeia means a word that imitates real sound. Words like buzz, crash, boom, and whisper copy natural noise. Writers ...- Don't miss products for the advertisingAdvertising often entertains but does not ensure product sales. A product's success depends on more than just a catchy jingle or a visually...
- Domino's Pizza unveils first brand refresh in over a decade with new logo and jingleDomino's Pizza launches its first major rebrand in more than a decade, introducing modernized colors, bold typeface, new jingle and updated...
- ‘Someone else will usurp your business if…’: Shark Tank’s Anupam Mittal shares a lesson from the 120-year-old humble Lonavala ChikkiLonavala's famous chikki highlights a crucial lesson for entrepreneurs. Anupam Mittal's post draws attention to Maganlal Chikki's story. Bh...
- Uday Kotak: How an outsider built a bank from scratch and made it one of the bestUday Kotak, the founder of Kotak Mahindra Bank, has stepped down as the bank's Managing Director and CEO. Under his leadership, the bank gr...
- Taco Bell to bring back fan favourite Mexican Pizza on menusIt is a big win for the superfans of Taco Bell Mexican Pizza like Doja Cat, Dolly Parton and 170,000 others as Taco Bell made an official a...
- Companies are tapping into nostalgia as they relaunch old brands and reimagine once-popular adsA host of brands are riding on the nostalgia for 20th century products to win over jaded 21st century consumers. “Intangible assets, includ...
- The most captive audience for brands may be at cinemasAccording to the report, almost 57 per cent of the total population are cinema-goers who watch movies in theatre at least once in six month...
- Jingles and chimes can make trademark noiseSounds can be a corporate jingle (ICICI Bank) or the sound heard on logging into a device (Nokia).
- Gloom at maggi dhabasMaggi remained an occasional indulgence, mainly of schoolgoing children of urban parents even in the early nineties.
- Hindustan Unilever picks ad created by Lowe to relaunch its soap brand LirilHindustan Unilever has gone down memory lane to choose one of the hottest Indian advertisements ever to relaunch its soap brand Liril.
- Top five voice-over artists in India todayVoice-over—that background voice explaining a product or service—is as important as the other aspects of an advertisement.
- HUL & Nestle reducing amount of tomato paste in ketchups amid rising costs & competitionThe quantity of tomato paste in Kissan Fresh Tomato Ketchup has gone down from 28% to 22.5%, and in Maggi Rich Tomato Ketchup from 28.1% to...
- Vodafone, Idea, Philips and others bring TV commercials to life to double impactSeveral brands are replicating TV commercials on ground or mixing their mass media promotions with direct consumer-engagement activities to...
- Sony Music Entertainment files trademark for "Kolaveri Di"Viral super hit "Why this kolaveri di" may soon become the first song in India to have its first line trademarked.
- 'Pappu' connects with consumers; becomes darling salesman for marketersFrom chocolates and toothpaste to mobile games and spare parts, the affable Pappu has become a darling salesman for marketers.
- Paras fought a dozen copyright cases every yearSince the days of its first successful product Stopache in the ‘80s, Paras Pharmaceuticals has seen copycats aping its flagship brands.
- Companies sound off branding plan for distinct connect with consumersThink about the new Tata DoCoMo commercials or the A R Rahman-composed tone for Bharti Airtel. You could well be humming one or the other. ...
- Surround Sound: Advertisers play right notes to woo customersFrom fancy bits and bobs of tunes to non-lyrical sound bytes, companies are trying every trick.
- Scarlett fever: Gone with the WindThe novel and its creator have been immortalised in Atlanta.
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