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BRAND MARKETING ON SOCIAL MEDIA
In 2012, Scott Purcell started Man of Many with $20,000; 12 years later, his side project had grown into a $4.8 million-a-year media brandScott Purcell didn’t quit his banking job to start Man of Many. Instead, he kept working during the day. His evenings were spent building s...- In 2011, a Kentucky couple Tori Gerbig and her husband Chris put $300 into an eBay clothing side hustle called Pink Lily; 10 years later, sales hit $141 millionTori Gerbig and her husband, Chris, began selling women’s clothing and accessories on eBay in 2011 with about $300. What started as a way t...
- Media has bigger role to play in building Brand India: Uday ShankarUday Shankar, at FICCI FRAMES, discussed the media industry's responsibility in building Brand India. He highlighted the need for diverse s...
- Fabletics opens first India store in Delhi with Reliance BrandsFabletics, a global activewear brand, has opened its first store in India at DLF Promenade in New Delhi. The company partnered with Relianc...
- Nearly 80% of Indian home shoppers discover products through social media: DeloitteA recent report highlights that nearly 80 percent of home shoppers in India discover products via social media. The home and household mark...
- LPU Pro Chancellor urges students to verify social media claims after campus incidentLovely Professional University faced an unfortunate incident recently that prompted Pro Chancellor Dr Rashmi Mittal to address students. Sh...
- Centre backs Supreme Court, plans legal bar on social media accounts for under-18sThe Centre plans to amend the Information Technology Rules to restrict children under 18 from opening social media accounts. During a Supre...
- Woman says she went from Rs 5 lakh to nearly 6X salary in 5 years: ‘This didn’t happen through 10% appraisals’A woman on Instagram has shared how she says her salary grew from Rs 5 lakh per annum as a fresher to nearly six times that amount in five ...
- Hugh Jackman launched a coffee company inspired by an Ethiopian farmer in 2011; 3 years later, Keurig took his brand into stores nationwideHugh Jackman’s venture with coffee started following a 2009 trip to Ethiopia, where he met a young coffee farmer named Dukale. Motivated by...
- Print media holds ground as advertisers back reach, credibility and premium audiencesPrint media in India has shown resilience amid global downturns with increased advertising revenue and volumes. As brands continue to inves...
- India’s next fashion movement could well come from the NortheastA slew of homegrown labels are blending local craftsmanship and culture with the region's storied fashion sense -- and setting their sights...
- Gen Z friends turned their shared pickle obsession on TikTok into a food startup now valued at Rs 81 croreLeah Marcus and Yasaman Bakhtiar began exchanging pickle videos on TikTok in 2023 before leaving their jobs to create Good Girl Snacks. The...
- Travel industry may need to prioritise continuity, trust as AI reshapes booking journey: ReportTravel companies will increasingly need to focus on building continuity across the customer journey, strengthening trust and making it easi...
- TikTok agrees to teen limits in US settlement following MetaA trial had been set to begin Monday in the southern US state over claims by Alabama that TikTok misled parents about tools meant to shield...
- Liqvd Digital India IPO subscribed 5.08 times on final dayLiqvd Digital India’s IPO was subscribed 5.08 times on the final bidding day, with 3.86 crore shares bid against 75.94 lakh shares offered....
- 'Transparency' packs the punch: Sales of packaged health foods with clean ingredients surge 60% in 2 monthsSales of packaged products with transparent healthy ingredient claims have increased significantly in recent months. The Food Safety and St...
- ETtech Explainer: Decoding EU’s move to dismantle addictive technology for childrenThe proposed KIDS Act would set different access rules by age, bring AI companions and conversational chatbots under the bloc’s child-safet...
- 'Looksmaxxing' influencer Clavicular charged with rape: Who is Braden Peters and what is his net worth?Charges against Peters, known in the online world as Clavicular, include rape and drugging in Massachusetts, stemming from events that alle...
- ContentLens launches AI platform to detect celebrity likeness misuseContentLens launched an AI platform to detect unauthorized celebrity identity misuse. This technology tracks faces and voices across social...
- AdNexa.ai bets on OneView to bring accountability to enterprise media spendingAdNexa.ai is combining media strategy, technology, execution and accountability through its OneView platform as it targets enterprise media...
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