Fabletics opens first India store in Delhi with Reliance Brands

Global activewear brand Fabletics has officially expanded into India, opening its debut store at DLF Promenade in New Delhi in partnership with Reliance Brands Limited (RBL). The entry introduces the brand’s blend of high-performance apparel and tech-driven retail to Indian consumers, with a second store opening already planned for Mumbai.

The new location in DLF Promenade places Fabletics in one of the Delhi-NCR region's premier fashion destinations, targeting a young, fitness-oriented demographic. Designed as an experiential destination rather than a standard retail space, the store caters to the growing consumer demand for versatile performance wear that transitions fluidly between workouts, work, and daily life.

At the heart of the new store is an interactive RFID-enabled fitting room system. When shoppers enter a trial room, an in-room tablet automatically identifies the items they brought inside. The screen displays product details along with real-time inventory for alternative sizes and styles, which customers can request directly to their fitting room without leaving.


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The launch event featured interactive activations, drawing an enthusiastic opening queue of over 100 people. Shoppers participated in a balance-board challenge and won prizes from an in-store claw machine. Meanwhile, the DLF Promenade atrium hosted a movement pop-up alongside a pedal-powered smoothie station, where guests cycled to blend their own complimentary drinks.

Fabletics India offers a full range of activewear and accessories for both women and men. The product assortment includes leggings, joggers, pants, shorts, sports bras, tops, polo shirts, sweatshirts, jackets, vests, bags, and hats—all built to combine performance, comfort, and contemporary street style.

Commenting on the opening, Sumeet Yadav, Head, Reliance Brands Limited, said the Indian activewear consumer now expects apparel that performs as well as it looks, and Fabletics answers that "with a rare combination of design, technology and accessibility".

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"Opening our first store in Delhi, with a format built around experience and personalization, is the right way to introduce the brand, and we see significant headroom to grow Fabletics across the country,” he said.

Meera Bhatia, President, Fabletics, added: “Opening our first store in India is a major milestone and an exciting opportunity for customers to experience Fabletics firsthand. The store brings together two core strengths of our brand: incredible product and technology designed around the customer, creating a retail experience that feels seamless, intuitive and personalized.”

The Fabletics store at DLF Promenade is now open to the public.