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BRAND MARKETING IN INDIA
Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...- LiLLBUD raises Rs 6 crore seed round led by Zeropearl VCAddressing a critical gap for safe, science-backed developmental toys in India, LiLLBUD prioritizes BIS certification to combat the prevale...
- National developers increase share in NCR real estate marketNational real estate developers are significantly increasing their footprint in the NCR region, capturing over 13% of new residential suppl...
- Toasting with Indian whisky: On the house diplomats turning ambassadors of Desi single maltsIndian diplomats are increasingly championing domestic single malt whiskies abroad, transforming embassies into showcases for connoisseurs....
- Real 'Made In India: A Titan Story' began in a small Tamil Nadu village with a mission to bring stylish watches to the common IndianTitan, a household name in India, began its journey in the small town of Hosur, Tamil Nadu. Driven by a vision to offer stylish, quality wa...
- Dealmaking stays strong as startup M&A momentum carries into 2026Indian startups are experiencing a surge in M&A exits, particularly in consumer, fintech, and ecommerce sectors, signalling a robust recove...
- Jyothy Labs to expand Exo into broader dishwash franchise after Henkel brands exit portfolioJyothy Labs is strategically expanding its Exo dishwash brand into a comprehensive franchise following Henkel's exit from Pril and Fa licen...
- Critical Stage: India's concert boom has a venue problemIndia's booming live entertainment scene, evidenced by massive ticket sales for global and local artists, faces a critical hurdle: a severe...
- BSE subsidiary ICCL adopts new brand identity as BSE ClearingThe company said the transition marks a significant milestone in strengthening alignment with parent entity BSE Ltd and reinforces its role...
- A German and a Chinese walk into a hot Indian corporate battlegroundIndia's consumer durables market is heating up as global giants like Bosch enter the mass segment and tech firm Xiaomi expands into large a...
- Whisky, no more a colonial hangoverIndia's whisky scene is experiencing a remarkable 'swadeshi' boom, with domestic premium brands like Indri and Rampur rising in popularity,...
- Amber Enterprises shares jump 3% after manufacturing partnership with Oppo IndiaAmber Enterprises India's shares surged after announcing a strategic manufacturing collaboration with Oppo Mobiles India. The partnership w...
- L’Oréal buys control of Innovist as India beauty battle intensifiesL'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly exp...
- D2C brands turn to WhatsApp to win new customersWhatsApp is increasingly becoming a customer acquisition channel for India’s D2C brands rather than just a platform for customer support an...
- Japan's Asahi taps Varun Beverages to make India debut with 'CALPIS'Japan's Asahi Group is bringing its CALPIS brand to India through a partnership with Varun Beverages Limited. This marks Asahi's entry into...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- India-UK FTA draws mixed response from liquor industry over Scotch duty cutsThe India-UK Free Trade Agreement is set to begin on July 15. Alcoholic beverage makers welcome the pact, expecting increased trade and a b...
- BRND.ME converts into public company, eyes IPO in 12-18 monthsBRND.ME, formerly Mensa Brands, has converted into a public company after shifting its corporate base to India. The consumer brands platfor...
- DS Group to launch Marriott International’s W Hotels brand in Delhi NCRDS Group is launching a 200-room W Hotels property in Delhi NCR in 2027, investing Rs 400 crore. This expansion increases their hospitality...
- Luggage brand Delsey Paris to double India investmentDelsey Paris anticipates flattened global growth in 2026-27 due to Middle East business disruptions. Despite this, India remains a top prio...
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