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Psychology says when people get a new pen, most of them test it by writing their own name and the hidden reason may surprise youAt first glance, scribbling your name on a piece of paper might seem like a trivial act. Yet psychology suggests it can reveal something fa...- Condé Nast India convenes industry leaders at The Luxury Conclave 2026, unfolding theme of Young India reshaping luxuryThe Luxury Conclave 2026 in Mumbai explored 'The New Luxury Vanguard: Young India Rewriting the Rules.' Over 600 industry leaders gathered ...
- Why colleges and universities are competing beyond rankings in the AI eraAs AI reshapes hiring and workforce expectations, colleges are entering a new competitive landscape where rankings alone are no longer enou...
- 7 Reasons why Enterprises, Startups & SMEs should nominate themselves for the ET Most Innovative AI Product Awards 2026India’s business landscape is entering a new era of intelligent transformation, where innovation is driving real business impact across ind...
- Return-to-origin shipments, not customer returns, are India's biggest e-commerce margin problem, says Blue DartReverse logistics is evolving from a cost centre into a strategic driver of customer trust, retention and margin protection in India’s fast...
- The Write Revival: Fountain pens are Gen Z's newest obsessionThe fountain pen is experiencing a revival, driven by a desire for analogue pleasures and a conscious move away from digital. This resurgen...
- Magic Sawe dust, runs up brand valueWith an incredible display of endurance, Sabastian Sawe made history in London by breaking the elusive two-hour marathon barrier, all while...
- Survival Over Hype: The hidden trait that builds long-term wealthGlobal markets face inflation and uncertainty. Veteran investor Thomas Russo suggests true company survivors possess a 'capacity to suffer'...
- ET Prime Special Series: Multibagger or Bankrupt – Part 55: This old-economy giant helped power India’s past. Its big test lies aheadSome companies face disruption at the level of products. Others face it at the level of technology. That is what makes this story more comp...
- From protest to politics: How Tamil Nadu’s melthundu became an identity markerA simple shoulder cloth, the melthundu, has a rich history in Tamil Nadu. It began as a gesture of respect, was later used to challenge cas...
- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- Social media is abuzz with weight-loss drug retatrutide and longevity goals. What is the drug all about?A new weight-loss drug, retatrutide, is generating excitement. This investigational medicine targets three hormone receptors, offering a po...
- Novo to track generic surge as semaglutide goes off patentNovo Nordisk is preparing for a surge of generic semaglutide drugs in India. The company's India head stated they will monitor rivals' pric...
- More bang for Starbucks, IndiaStarbucks is a case study of how to unanchor prices and maintain exceptional customer connect. Brand loyalty in India on a par with what St...
- Kia launches Sonet X-Line starting Rs 13.39 lakh with matte graphite colour optionThe X-Line will be offered with multiple ‘Xclusive’ features. The prominent features include "Matte Graphite Exterior paint shade". It will...
- FSSAI seeks details of CSE tests on honey; questions body for not conducting SMR testStating that it has taken note of the CSE investigation on adulteration in honey, FSSAI said it had already made SMR test mandatory as it i...
- Can Paytm Bank boss Renu Satti move the marker on the brand from wallet to a bank?Every problem, reckons Renu Satti, comes with a solution. The key is to hunt for it rather than get bogged down by hurdles.
- India's plan to reduce medicine prices faces industry pushbackThe Draft Pharmaceutical Policy has made no progress since opposition emerged from the industry and among some government agencies.
- 'Information-rich' emails aid phishing scams'Information-rich' emails that include graphics, logos and other brand markers which communicate authenticity may be driving spread of emai...
- Indian made Parker pens to go worldwideIndian made Parker pens will soon be adorning pockets of the wealthy around the world. US-based Newell Rubbermaid is going to make India a ...
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