Zee Entertainment's board has greenlit a significant fundraising move, approving the issuance of warrants worth up to ₹3,143.5 crore to a p...

Reaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...

India's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...

Unlike Blinkit's inventory-led model or Swiggy-owned Instamart's marketplace structure, Zepto combines wholesale operations with a marketpl...

It has directed Meta to furnish a detailed explanation of the feature within three days. The company has been asked not to roll out the fea...

Food Safety and Standards Authority of India (FSSAI) has "issued notices to several beverage brands claiming to be 'energy drinks' for misb...

The feature, expected to roll out later this year, will allow users to connect using usernames instead of sharing their phone numbers. Whil...

Cricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...

India's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...

Perizaad Zorabian, known for her roles in 'Jogger's Park' and 'Bollywood Calling', transitioned from acting to lead her family's poultry bu...

For Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...

When brands go after metrics and impressions, what is forgotten is getting into the minds of customers.

SEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...

Sebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify...

As digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...

Cathcart’s departure comes at a time when WhatsApp is in the middle of a transition. Under him, the platform recently rolled out Meta’s AI ...

Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...