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BODYARMOR
Beverage companies seek 'sugar-based' tax in line with global modelsThe Indian Beverage Association urges the finance ministry for a sugar-based taxation system, aligning with global standards, ahead of a cr...27 Aug, 2025, 09.28 AM IST- Neeraj Chopra Classic draws top global brands before July 5 event in BengaluruThe Neeraj Chopra Classic is set for July 5 in Bengaluru. It has attracted major brand partners. Visa and Audi India are among the sponsors...26 Jun, 2025, 01.04 PM IST
- Let there be lite: India's new motto as sweet spot shifts to low, no-sugar drinksSales of no-sugar and low-sugar drinks and juices doubled in 2024, reaching ₹700-750 cr, accounting for 10% of the overall beverages catego...22 Feb, 2025, 10.24 AM IST
- Lionel Messi to launch low-sugar sports drink Mas+. Check flavours, key detailsArgentine soccer legend Lionel Messi is launching a new sports drink to compete with big brands. The drink is low-sugar and has electrolyte...06 Jun, 2024, 01.55 AM IST
- Coca-Cola to buy remaining stake in sports drink maker BodyArmor for $5.6 billionThe deal, which values BodyArmor at about $6.59 billion, comes as a shift in strategy for Coca-Cola, which spent the last year offloading o...01 Nov, 2021, 06.30 PM IST
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