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BANGALORE MARATHON
₹15K budget vs ₹50K reality: Bengaluru woman’s HSR search exposes sky-high rents and harsh housing realityA Bengaluru woman's house hunting experience in HSR Layout has gone viral. She shared her struggle to find an affordable 1BHK within a 15,0...- Bangalore Midnight Marathon 2018 concludes successfullyKey events on the night included full marathon, half marathon, open 10k run, fittest startup challenge, corporate relay, 5K IT city fun run...
- Bengaluru laces up for the only midnight marathon of IndiaOver 100,000 runners from across the world have participated in the offbeat marathon.
- Running is like SWOT analysis for me: Vaishali Kasture, Partner, Deloitte ConsultingThis India Inc top boss believes that running is about pushing the boundaries and helps a self-appraisal, of one's strengths and weaknesses.
- 'Women today are more health-conscious, and aware of fitness'The Procam CEO says that there has been a more than 50 per cent rise in women runners in the past 3 years.
- Realtors applying ‘smaller configuration’ strategy in commercial segmentCommercial property serves as a lucrative investment option for investors, who benefit from rental income as well as capital appreciation.
- Tata Docomo users can now carry forward their unused dataThe company said owing to the large volume of data consumed, it recognises the need to help customers manage data usage in an economical ma...
- When Bangalore ran the half and full marathonsWhile the occasional whisky isn’t taboo, all of these people follow pretty strict diets and exercise programmes. Through the year.
- Legendary long distance runner Haile Gebrselassie to flag off Bangalore MarathonThe Ethiopian has won two Olympic gold medals, seven world outdoor championship medals, and set dozens of world records.
- 63,000 take part in 'Spirit of Wipro Run'The central theme of this year's Spirit of Wipro Run is For the Long Run - underscores marathons as a test of endurance, dedication and com...
- Ranbaxy's Volini to be brand partner for Procam International eventsVolini will associate with Procam International promoted running events - Standard Chartered Mumbai Marathon, Airtel Delhi Half Marathon, a...
- The Bangalore Ultra 2013: India’s oldest ultra marathonAt India’s oldest ultramarathon, Udaya Kumar – a MindTree employee – finished first, completing 161 km, the equivalent of nearly four conti...
- Infosys adjudged best corporate mind, IIM-B stands secondInfosys has been adjudged best corporate mind after it won Mind Trigger, an annual corporate intellectual Olympics organized by TAA.
- Indian IT companies like Wipro, TCS tap sport to raise brand valueWhile IT heavyweights are reluctant to put down the figures involved in funding international marathons, the numbers are believed to be aro...
- Running emerges big branding opportunities for companiesRunning is no longer a solitary pursuit; a passionate and well-networked community of runners is slowly forming across many cities, big and...
- TCS becomes official technology partner of Amsterdam MarathonTCS said it has become the official technology partner of the Amsterdam Marathon for a period of five years, from 2011 to 2015.
- Bangalore start-up EAFT Technologies to take on iPad, launches tablet device-Magic Tile MarathonThe device which runs on Google's Android operating system is priced at Rs 29,990 and will compete in a market dominated by Apple's iPad.
- Do marathons have mass brand value?Is marathon popular enough in India for mass brands to be associated with, or is it an elitist sport with no mass appeal?
- The marathons cult: Running for a causeEvery time a marathon is organized, it means a neat Rs 8-10 crore flowing into the coffers of event managers. Need cheerleaders or audience?
- Marathon: The Marketing Mantra?The long race marathons are enticing the entire city on to a speedy run, quite sounds like a health wave washing on the bright mood of both...
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