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BACKBAY WATER
India's wealthy embrace a new luxury symbol: waterIn India, premium bottled water is emerging as a luxury and wellness symbol, driven by distrust of tap water and rising incomes. Avanti Meh...- Bhumi Pednekar turns entrepreneur to sell premium water. Check per bottle pricesBhumi Pednekar and her sister Samiksha have launched Backbay, a premium beverage brand offering Himalayan natural mineral water packaged in...
- Mumbai rains: Two electrocuted, blackout as BEST shuts down some substationsMeanwhile, there was no power in parts of Backbay, Pratiksha Nagar and Antop Hill. South Mumbai was left reeling since 6.30 am.
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