A viral 15-step handcare routine by influencer Victoria Ortega has helped fuel a growing global focus on handcare, turning hands into a new...

Plazza, a quick medicine delivery startup, is in talks to secure $12-15 million in funding. This new capital will help Plazza expand its ph...

Ayurveda seems to have found a sweet spot in India’s FMCG playbook as national players turn to regional and niche brands in this space to d...

Emami Limited is gearing up to take the reins of Axiom Ayurveda Private Limited in a strategic acquisition that underscores its ambition in...

Ayurveda's presence in India's FMCG sector is still small. Kantar reports that most Indian homes buy ayurvedic products. However, the segme...

Home-grown FMCG and Ayurvedic products maker Dabur on Wednesday announced the acquisition of Sesa Care, engaged in the Ayurvedic personal c...

For instance, the contribution of the herbal segment in oral care has remained at 28% for the past two calendar years, said industry execut...

The ayurvedic firm has launched over half a dozen new products including body wash, lotion, oil and scrub. Vedix, has also launched its ope...

Amazon India, said herbal and beauty is the biggest category on Amazon.com. It offers a big opportunity for ayurvedic product manufacturers...

Patanjali started out as an ayurvedic pharmacy and expanded into herbal and organic food products.

The reason behind the decline could be consumer fatigue and FMCG companies like Colgate, HUL investing heavily in natural products to lure ...

GST rate for classical or generic range of ayurvedic medicines must be nil and 5 per cent for patented products instead of the proposed 12 ...

"We request the government for a review of the GST rate for the ayurvedic category in the interest of the common man," Patanjali Ayurved sp...

In shampoos, sales of Ayurvedic brands more than doubled to 194 per cent, while for MNCs, it declined to 15 per cent from 21 per cent earli...

"Bringing in Sania Mirza as an endorser to this brand will help us generate enough attention among its target markets and audience," the fi...

Bajaj Corp has acquired Nomarks from Delhi-based Ozone Ayurvedics to make a foray into the skin-care market.

The proposals for clinical trials of new ayurvedic formulations have come under scrutiny with a major chunk of ayurvedic companies particul...