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AYURVEDIC CATEGORY
Beyond the room: Why India Inc's luxury hospitality bet is becoming an experience businessIndia's luxury hotels are evolving beyond just rooms. Companies are now creating immersive experiences that blend wellness, food, and cultu...- I-Beauty! After J, K and C, now it's India's turn in the big beautiful marketIndia's beauty industry is emerging as a global force, blending Ayurvedic heritage with modern science to create "I-beauty." With rising ex...
- GRWM: Kids’ cosmetics brands vie to ‘catch them young’The 'get ready with me' trend has propelled children into the beauty industry, with 'kidfluencers' driving early engagement with cosmetics....
- Show of hands: Handcare has become the next big thing in skincare in the West. India is catching upA viral 15-step handcare routine by influencer Victoria Ortega has helped fuel a growing global focus on handcare, turning hands into a new...
- Pharmacy startup Plazza in talks to raise $12-15 million from Accel, Nexus, ElevationPlazza, a quick medicine delivery startup, is in talks to secure $12-15 million in funding. This new capital will help Plazza expand its ph...
- FMCGs buying up Ayurveda startups for healthy growthAyurveda seems to have found a sweet spot in India’s FMCG playbook as national players turn to regional and niche brands in this space to d...
- Emami Ltd to acquire 100% stake in Axiom Ayurveda in deal worth up to ₹200 croreEmami Limited is gearing up to take the reins of Axiom Ayurveda Private Limited in a strategic acquisition that underscores its ambition in...
- Ayurveda's FMCG share remains low despite rising household useAyurveda's presence in India's FMCG sector is still small. Kantar reports that most Indian homes buy ayurvedic products. However, the segme...
- Dabur to acquire ayurvedic product maker Sesa Care for Rs 315-325 crHome-grown FMCG and Ayurvedic products maker Dabur on Wednesday announced the acquisition of Sesa Care, engaged in the Ayurvedic personal c...
- After meteoric rise, Ayurveda products losing momentumFor instance, the contribution of the herbal segment in oral care has remained at 28% for the past two calendar years, said industry execut...
- Vedix enters body care segment and launches international operations in the US, UK, Canada and AustraliaThe ayurvedic firm has launched over half a dozen new products including body wash, lotion, oil and scrub. Vedix, has also launched its ope...
- Amazon to open a store for Indian ayurvedic manufacturersAmazon India, said herbal and beauty is the biggest category on Amazon.com. It offers a big opportunity for ayurvedic product manufacturers...
- Yoga pause? Ramdev's Patanjali is caught in 6 body locksPatanjali started out as an ayurvedic pharmacy and expanded into herbal and organic food products.
- Once a disrupter, Patanjali faces slowing sales: StudyThe reason behind the decline could be consumer fatigue and FMCG companies like Colgate, HUL investing heavily in natural products to lure ...
- High GST rate on ayurvedic items: How can one feel 'Achhe Din', asks PatanjaliGST rate for classical or generic range of ayurvedic medicines must be nil and 5 per cent for patented products instead of the proposed 12 ...
- Increasing GST rate on ayurvedic products is disappointing and disheartening: Patanjali"We request the government for a review of the GST rate for the ayurvedic category in the interest of the common man," Patanjali Ayurved sp...
- Patanjali Ayurved injects new life into herbal market, helps rivals sell more personal care productsIn shampoos, sales of Ayurvedic brands more than doubled to 194 per cent, while for MNCs, it declined to 15 per cent from 21 per cent earli...
- Emami ropes in Sania Mirza as brand ambassador of Kesh King"Bringing in Sania Mirza as an endorser to this brand will help us generate enough attention among its target markets and audience," the fi...
- Bajaj Corp acquires 'Nomarks' brand from Ozone Ayurvedics for Rs 150 crBajaj Corp has acquired Nomarks from Delhi-based Ozone Ayurvedics to make a foray into the skin-care market.
- Clinical trials for new ayurvedic formulations find few takersThe proposals for clinical trials of new ayurvedic formulations have come under scrutiny with a major chunk of ayurvedic companies particul...
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