India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

Japan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...

Instagram creator Pujarini Pradhan faces scrutiny over her rapid growth and content style, with some labeling her an "industry plant." Prad...

Generative AI is revolutionizing creator economy, moving from experimentation to essential tool for growth. Majority of all creators across...

The Indian Influencer Governing Council (IIGC) has launched a Code of Standards for consumers to promote ethical engagement and informed de...

India's media and entertainment industry is set for a boost with the WAVES 2025 summit, inaugurated by PM Modi, attracting global participa...

India's creator economy is booming, fueled by easier internet access. The government has introduced a $1 billion fund and Rs 391 crore for ...

The AI powered SaaS platform provides features for influencer discovery, democratises influencer search and collaboration with its marketpl...

GapUp is the embodiment of a diverse confluence of minds and a gathering of financial experts, fashion enthusiasts, tech visionaries, fitne...

GapUp promises to be the nexus of expertise, bringing together financial experts, fashion mavens, tech innovators, business coaches, fitnes...

Micro-influencers are disrupting the marketing space, allowing both brands and consumers to have high engagement and focussed content, the ...

The creator economy is projected to double from $250bn to $480bn by 2027, and the social media content creator base in India is on track to...

BigBang.Social, claimed to be India's first creator super-app, offers opportunities for commerce, brand collaborations, upskilling, and a p...

Stage3 has previously raised Rs 20 crore from a clutch of investors, including Blume Ventures, Inflection Point Ventures, Nueva Ventures, E...

It allows collectors to 'Invest In Culture' while having verifiable ownership of highly sought-after digital collectables linked to real-wo...

Eloelo, a livestreaming and social gaming platform, has seen its user base grow 15 times over the past six months. The platform now has mor...

Only about 15% of YouTubers in India have a slight to a significant portion of their viewership in the US.