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AUDIENCE TARGETING STRATEGIES
Connected TV gains ground as advertisers seek audiences beyond traditional TV: ReportConnected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...- The Rs 200 meal is the new battleground for Swiggy, Zomato and other food delivery companiesFood delivery companies are adapting strategies to attract everyday officegoers. Swiggy and Zomato offer value meals and targeted discounts...
- TCS Q1 profit rises; Nandan Nilekani's biggest VC betTCS kicked off FY27 with growth in revenue and profit. This and more in today's ETtech Top 5.
- These large-caps have ‘strong buy’ & ‘buy’ recos and upside potential of up to 29% in one year, according to analystsFor long in the clutches of bears, the Nifty and Sensex now appear to be making serious attempts to think positively. The big question now ...
- Alpha OTT release details: Where and when to watch the Alia Bhatt-Sharvari starrer spy-thriller after theatrical runAlia Bhatt and Sharvari's Alpha has released in theatres and is expected to stream online after completing its theatrical run, although the...
- Preparing Your Brand for Agentic AIAI agents are transforming brand-consumer relationships. The authors explore how brands must adapt to a new retail environment in which con...
- Cracks in cola kingdom: India's duopoly faces biggest test in decadesIndia's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...
- Tourism ministry, Google ink MoU to boost promotion of India's destinations via digital techIndia's tourism sector is set to receive a significant digital boost as the Ministry of Tourism partners with Google. This collaboration wi...
- Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
- Pocket FM shuts Pocket TV as rivals get aggressive on microdramaAudio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...
- Bodhi Tree Multimedia bags Assam government mandate to build state OTT platformBodhi Tree Multimedia will spearhead Assam's official digital content platform, a significant move into platform ownership and recurring re...
- IITian grew up in one bedroom home, had no stable income for 6 years after graduation. An advice from his mother transformed his businessAn IIT BHU graduate, Saurabh Bothra, defied expectations by leaving a stable career path to pursue yoga. After facing financial uncertainty...
- Varya AI video generator by Avataar AI: India’s breakthrough in text-to-video creation technologyVarya by Avataar AI is an AI video generation model that creates videos from simple prompts quickly and cost-effectively. It delivers local...
- OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...
- Can Nvidia's RTX Spark do for Windows what Apple silicon did for Macs?Nvidia unveils RTX Spark, a chip designed for AI agents, aiming to transform personal computers. This move is compared to Apple Silicon's i...
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- 85% ethanol-ready bikes are here: Hero launches new Splendor+ and HF Deluxe; Check prices, specifications and featuresHero MotoCorp introduces India's first mass-market flex-fuel motorcycles. The Splendor+ Flex Fuel and HF Deluxe Flex Fuel can run on petrol...
- Avammune’s big bet: Why the future of cancer treatment may come in a pillAs global oncology races toward next-generation therapies, Avammune Therapeutics is betting on affordable, orally administered immunotherap...
- India gets its first AI music company, but there's a catchPaRa Music, India's first AI-powered music company, has launched. It uses AI and human creativity to help Indian music reach more listeners...
- Mumbai executive reveals adult website ad experiment after Meta ads became expensiveA Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...
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