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AUDIENCE DEMOGRAPHICS
OnePlus expands beyond Nord with new N Series as competition intensifies in India's mid-premium smartphone marketOnePlus is launching its new N Series in India, targeting younger consumers and first-time buyers in the ₹18,000-₹25,000 price bracket. The...- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- 'Excited to bring world's biggest sporting spectacles to Indian audiences': Zee CEO Punit Goenka after securing FIFA broadcasting rights till 2034Zee Entertainment Enterprises has partnered with FIFA. This collaboration will bring major FIFA football events to Indian audiences. The co...
- Zee to stream FIFA World Cup 2026 in IndiaZee Entertainment Enterprises has secured media rights for FIFA events in India until 2034. This includes the FIFA World Cup 2026 and 2030,...
- ‘94% of users are Indian’: Cockroach Janta Party founder fires back at BJP claim of Pakistan-heavy audienceAbhijeet Dipke, the founder of the Cockroach Janta Party, stands firm against BJP's assertions regarding the demographic of his movement's ...
- Mumbai executive reveals adult website ad experiment after Meta ads became expensiveA Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Navneet Munot, Nilesh Shah and Kalpen Parekh caution investors against chasing unrealistic returnsTop mutual fund managers at the Groww India Investor Festival 2026 advised investors to avoid unrealistic return expectations, emotional in...
- Rudy Giuliani in hospital in critical condition: What has happened to ex-New York City mayor?Rudy Giuliani remains in critical but stable condition at a Florida hospital as of Sunday evening, May 3, 2026. No cause for the hospitaliz...
- How the Rs 700 crore Libas brand is taking on Zara and H&MFrom fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...
- ET Awards: India Inc discusses strategy as FM Sitharaman signals readiness for reforms amid rising global uncertaintyIndia's finance minister has urged industry leaders to engage in open dialogue. Discussions at the Economic Times Awards focused on navigat...
- How much does director-choreographer Farah Khan earn from her YouTube channel? YouTuber shares estimateThe pandemic shifted entertainment to digital platforms. Actors and personalities now earn significantly from online content. Vinay Thakur ...
- JioHotstar launches signal-led commerce advertising; Instamart signs on as first partnerJioHotstar launches signal-led commerce advertising, an industry-first to engage high-intent consumers based on purchase signals, not just ...
- Beijing auto show: Chinese EV makers target Europe’s luxury car turfChinese car makers are now targeting premium customers. Brands like Geely and Nio are launching advanced electric and hybrid vehicles. Thes...
- Music to ears: Give quality, will payIndian consumers are starting to pay for quality. Gen Z listeners are switching to paid music streaming subscriptions. This trend is pushin...
- Box office: The Super Mario Galaxy movie crosses $300 million domestic milestone in second weekendSuper Mario Galaxy Movie continues its dominant theatrical run, surpassing $300 million domestically in just its second weekend. The film s...
- Rising incomes, literacy to drive India’s TV viewership to 1 billion by 2029: IIMA studyIndia's television audience is projected to reach nearly 1 billion viewers by 2029, driven by rising incomes, literacy, and internet penetr...
- Fork Media, Twitter join hands for dataBuzzerati will have access to first-party Twitter data, enabling the platform to aggregate audience demographics, determine trend analysis,...
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