Fork Media, Twitter join hands for data

BENGALURU: Ad tech company Fork Media has entered into a data agreement with Twitter’s enterprise API platform Gnip that will enable its social media influencer marketing platform Buzzerati to gain access to Twitter audience data and content performance metrics.

“Buzzerati, which was launched earlier this year, acts as an influencer recommendation platform, enabling brands to target and engage with customers on Twitter and other social media platforms,” said Samar Verma, founder of Mumbai-based Fork Media.

Buzzerati will have access to first-party Twitter data, enabling the platform to aggregate audience demographics, determine trend analysis, consumer interests, keyword associations and brand impact.


According to the company, Twitter-oriented data will be combined with the platforms’ own proprietary data processing algorithms to provide recommendations to brands on choosing an accurate influencer for their campaigns. Through the platform, brands can choose various influencer filters like location, gender, mobile network and interests of their followers.

"We are committed to helping our global customers build lasting, value driven relationships with their clients", said Brad Bokal, who leads Gnips Twitter data partnerships and sales efforts in APAC.