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ATHLETIC FOOTWEAR BRAND
PlayBlue raises $2.7 million in seed funding to expand omnichannel sports retail businessSports retail startup PlayBlue has secured $2.7 million in seed funding to launch its omnichannel platform and first flagship stores in Ben...- This company is giving Americans a chance to become fitter by running more, offers massive discounts on Nike and New Balance sneakersMajor discounts are available on Nike Air Max Moto 2K and New Balance 740 sneakers at Urban Outfitters. The Nike model is down to $50 from ...
- Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
- Lululemon says it picks former Nike executive Heidi O'Neill as next CEOLululemon has taken a decisive step by naming Heidi O'Neill, an ex-Nike leader, as the brand's new chief executive. This transition follows...
- Beyond sneakers: Bachi Pullela’s ‘State of Joy’ bet in the footwear spaceBachi Pullela, Founder of State of Joy, discusses his transition from global manufacturing to building a consumer-facing brand rooted in In...
- Skechers signs Mohammed Siraj to boost cricket push in IndiaSkechers signs Mohammed Siraj as its brand ambassador. This move aims to boost Skechers' presence in India's cricket market. Siraj will wea...
- American shoemaker New Balance ships first export consignment from Tamil NaduNew Balance Athletics, Inc. has commenced its first overseas shipments from Tamil Nadu, India, signaling a significant step in its India op...
- Kartik Aaryan joins Skechers as brand ambassador for IndiaSkechers has onboarded Bollywood sensation Kartik Aaryan as the brand ambassador for the Indian market. Aaryan will be promoting Skechers' ...
- Skechers appoints Jasprit Bumrah as Brand AmbassadorSkechers has signed Indian cricketer Jasprit Bumrah to endorse its cricket footwear. Bumrah will feature in marketing campaigns alongside a...
- Puma looks to be a sports & performance-first brandPuma remains India's top sports and apparel brand, recording a 10% sales rise last year and achieving ₹3,274 crore in revenue. The company ...
- Brands run, lift, reach for Olympic starsIndian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates...
- PUMA to be footwear partner for Indian contingent at Paris Olympics 2024PUMA India has collaborated with IOA as the official footwear partner for the Indian contingent at Paris Olympics 2024. Over 100 athletes t...
- Frido partners RCB as the official insole partner for T20 leagueConsumer healthcare brand Frido has collaborated with Royal Challengers Bengaluru (RCB) to launch special edition sports insoles and techni...
- A gift from Adidas: Swapna Barman gets customised shoes to fit 12-toed feetBarman was born with six toes in both feet which made it difficult for her to fit into regular shoes.
- Skechers buys Future Group's 49% in joint venture for independent runWhile the company didn't disclose the deal size, officials said Skechers paid nearly Rs 580 crore for the 49% stake that it doesn’t hold in...
- Skechers takes Flipkart, sellers to High Court over fakesA Skechers spokesperson declined comment since the matter is sub judice, but said the company will take appropriate action to protect its b...
- US' Saucony coming with Reliance RetailTata International and Wolverine Worldwide formed a 50:50 JV for wholesale distribution of Wolverine's Merrell and Caterpillar footwear bra...
- Amazon India launches sportswear brand Under Armour in IndiaThe online retailer indicated that the brand will be sold by key sellers on the Amazon India platform.
- Rhiti Sports Management kicks off ‘Seven’ lifestyle brandRhiti Sports, along with a few other investors, will spend Rs 150-200 crore on developing and distributing the brand, he said without discl...
- Nike, Puma, Reebok & Adidas hire sportsmen to push top-end productsNike hopes Khalid Ameen will be able to convince its customers to go for performance footwear by explaining the difference they make on the...
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