World Athletics President Sebastian Coe, during his India visit, lauded the nation's potential to host major athletic events. Following Ind...

The Paris Olympics medals are simply flowing like water each passing day and fans are just amazed at the amazing action that has been going...

Indian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates...

Media spends on sports fell 1% to ₹7,494 crore last year due to a 16% decline in TV ad revenue to ₹4,620 crore, according to the latest edi...

Indian corporate giants such as Reliance Industries, Tata group, JSW Group, and Adani Group have played a significant role in supporting an...

Discussing the findings of GroupM ESP’s Sporting Nation Report 2023, Karnik said sports sponsorship revenue is expected to reach Rs 16,000 ...

He said the sports management firm has facilitated more than 150 deals in the past year, comprising both owned and third-party assets. Spor...

"There is a good amount of interest and sponsorships from corporate houses for athletes and sports players who have reached the top levels....

Neerav Tomar, founder and MD of IOS Sports, who has clocked sponsorships worth over Rs 100 crore in the last five years for Olympic and oth...

Olympics provided Thums Up “the right platform to launch the new thought”, the company spokesperson said. Brand Coca-Cola will continue to ...

The biggest share went to media, where advertisement spends on TV, digital and print media contributed to Rs 3,657 crore, or 62% of the tot...

While Kabaddi upped the ante, football declined from the 2017 levels that were bolstered by the U17 FIFA World Cup.

The record deal comes after compatriot Kidambi Srikanth was offered a cool Rs 35 crore by the Chinese company last month.

It has been learnt that Japanese sports equipment maker Yonex is in talks with Sindhu after her contract with Chinese sporting goods maker ...

For the first time, the Indian Olympic Association has (IOA) hired a third party agency — IOS Sports and Entertainment — to manage sponsors...

According to a report sports sponsorship grew by 12.3% last year to Rs. 51,854 mn in the country and even as cricket continues to be the bi...

The Competition Commission has ordered a detailed probe against Athletics Federation of India for alleged abuse of dominant position.