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ATHLETE SPONSORSHIPS IN INDIA
IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
- Olympian, with 2 gold and 11 silver medals in international events, found driving Ola cab by Mumbai entrepreneur. Post goes viralA Mumbai entrepreneur, Aaryan Singh Kushwah, discovered that his Ola driver, Parag Patil, is a former Olympian who has represented India in...
- India has the potential to host global athletic events: Sebastian CoeWorld Athletics President Sebastian Coe, during his India visit, lauded the nation's potential to host major athletic events. Following Ind...
- Do Olympic medalists win a lot of money along with their medals? Here's something you do not knowThe Paris Olympics medals are simply flowing like water each passing day and fans are just amazed at the amazing action that has been going...
- Brands run, lift, reach for Olympic starsIndian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates...
- Indian sports industry clock 11 per cent growth in revenue to ₹15,766 crore in 2023Media spends on sports fell 1% to ₹7,494 crore last year due to a 16% decline in TV ad revenue to ₹4,620 crore, according to the latest edi...
- 107 medals at the Asian Games: India Inc cheers the best RoI everIndian corporate giants such as Reliance Industries, Tata group, JSW Group, and Adani Group have played a significant role in supporting an...
- Indian sports ad revenues could touch ₹20k crore by ’25: GroupM ESPDiscussing the findings of GroupM ESP’s Sporting Nation Report 2023, Karnik said sports sponsorship revenue is expected to reach Rs 16,000 ...
- JSW Sports facilitated sponsorship deals worth Rs 250 crore in 2022-23He said the sports management firm has facilitated more than 150 deals in the past year, comprising both owned and third-party assets. Spor...
- India Inc needs to invest more in sports at the grassroots level: Neeraj Chopra"There is a good amount of interest and sponsorships from corporate houses for athletes and sports players who have reached the top levels....
- IOS Sports & Entertainment completes 17 years in sports industryNeerav Tomar, founder and MD of IOS Sports, who has clocked sponsorships worth over Rs 100 crore in the last five years for Olympic and oth...
- Coca-Cola India to pitch other brands too in sports sponsorshipsOlympics provided Thums Up “the right platform to launch the new thought”, the company spokesperson said. Brand Coca-Cola will continue to ...
- Indian sports sponsorship drops 35% to Rs 5,894 crore in 2020: GroupM ESPThe biggest share went to media, where advertisement spends on TV, digital and print media contributed to Rs 3,657 crore, or 62% of the tot...
- India sports sponsorship grew 12% to reach Rs 7,762 cr in 2018While Kabaddi upped the ante, football declined from the 2017 levels that were bolstered by the U17 FIFA World Cup.
- P V Sindhu signs approx 50 crore deal with Li NingThe record deal comes after compatriot Kidambi Srikanth was offered a cool Rs 35 crore by the Chinese company last month.
- Olympic athletes set to strike brand goldIt has been learnt that Japanese sports equipment maker Yonex is in talks with Sindhu after her contract with Chinese sporting goods maker ...
- Corporate sponsors ride Olympics wave as other sports gain tractionFor the first time, the Indian Olympic Association has (IOA) hired a third party agency — IOS Sports and Entertainment — to manage sponsors...
- Sports sponsorship in India up by 12 per cent last yearAccording to a report sports sponsorship grew by 12.3% last year to Rs. 51,854 mn in the country and even as cricket continues to be the bi...
- CCI orders probe against Athletics Federation of IndiaThe Competition Commission has ordered a detailed probe against Athletics Federation of India for alleged abuse of dominant position.
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