Olympic champion Neeraj Chopra is elevating India's non-cricket endorsements. His recent Diamond League win and the launch of the Neeraj Ch...

Indian Paralympians' remarkable performance at the Paris Paralympics has not attracted significant brand deals from major companies. Despit...

After Vinesh Phogat missed an Olympic medal by just 100 grams, her endorsement opportunities have surged, with 15 brands seeking to sign he...

Beverage maker Coca-Cola has signed Paris Olympics medallist Manu Bhaker for a one-year endorsement deal worth Rs 1.5 crore for its Thums U...

Experts predict that his endorsement count will increase significantly by the end of the year, as brands want to associate with his success...

Brands that had bet on athletes prior to the games, such as Visa, Thums Up and Adidas, are reaping the benefits. Global card payment brand ...

In reality, though, the rules are very clear. And the ethics even more so. A typical endorsement deal goes something like this. For an agre...

Osaka, whose father was born in Haiti and whose mother is Japanese, ranks 29th on the 2020 Forbes list of the world's 100 top-paid athletes...

The Forbes list is an all-male affair with no women on it.

“We have signed a three-year deal with Smriti for managing all her commercial interests,“ Tuhin Mishra, managing director, Baseline Venture...

If the star cricketer is minting money off the field through endorsement deals, like the recent Rs 100-crore Puma one, he has this man to t...

We are conscious of the brands with a myopic view. We look at brands that have stood the test of time. Naturally, we wouldn’t look at brand...

According to market estimates, Dhoni is paid Rs 8-10 crore a year per brand while Kohli gets Rs 6-7 crore.

Brazilian beauty Gisele Bundchen recently hung up her stilettos, but she's still sashaying her way to the bank. Here is a list of other suc...

Forbes said Dhoni signed bat sponsorship deals with Spartan Sports and Amity University in late 2013, reportedly worth a combined $4 millio...

Apurvi Chandela may be not off the target as marketers take cue from sports lovers & turn attention to a diverse talent pool of non-cricket...

The prospect of Nike producing a big, gay ad campaign should surprise exactly nobody who pays attention to sports or marketing.