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ATHLETE ENDORSEMENT MARKETING
Meet Eileen Gu, 22-year-old Winter Olympian who earns $23 million a year, but just $100,000 from her sportEileen Gu has emerged as one of the highest-earning female athletes in the world, ranking just behind top tennis icons in Forbes’ 2025 list...- Shohei Ohtani's Net Worth: Salary, Contracts and Endorsements - All you need to know about Dodgers superstarJapanese superstar Shohei Ohtani's net worth is estimated at $150 million as of 2025, fueled by his record-breaking $700 million Dodgers co...
- Indian Cricket's gen-next are fast becoming brand favourites with Shubman Gill, Suryakumar Yadav leading the wayWith Virat Kohli and Rohit Sharma retiring from multiple formats, India’s younger cricketers are stepping into the endorsement spotlight. S...
- Olympic champion Neeraj Chopra strikes gold with endorsementsOlympic champion Neeraj Chopra is elevating India's non-cricket endorsements. His recent Diamond League win and the launch of the Neeraj Ch...
- After 7 golds, Paralympians at final hurdle- endorsementsIndian Paralympians' remarkable performance at the Paris Paralympics has not attracted significant brand deals from major companies. Despit...
- Athletic leap in deals: Brands race to bask in Olympic limelight; endorsement value rockets for Phogat, medallistsAfter Vinesh Phogat missed an Olympic medal by just 100 grams, her endorsement opportunities have surged, with 15 brands seeking to sign he...
- Manu Bhaker signs 1-year deal with Thums UpBeverage maker Coca-Cola has signed Paris Olympics medallist Manu Bhaker for a one-year endorsement deal worth Rs 1.5 crore for its Thums U...
- Neeraj Chopra's endorsement value set to zoom after Gold at World Athletics ChampionshipsExperts predict that his endorsement count will increase significantly by the end of the year, as brands want to associate with his success...
- Indian women athletes' stellar Tokyo show is making waves not just in the sports arenaBrands that had bet on athletes prior to the games, such as Visa, Thums Up and Adidas, are reaping the benefits. Global card payment brand ...
- View: ‘Smart marketing coup’ by Domino’s rode roughshod over Mirabai Chanu’s rights as an athleteIn reality, though, the rules are very clear. And the ethics even more so. A typical endorsement deal goes something like this. For an agre...
- Naomi Osaka tops Serena Williams as world's highest-paid female athleteOsaka, whose father was born in Haiti and whose mother is Japanese, ranks 29th on the 2020 Forbes list of the world's 100 top-paid athletes...
- At $24 mn, Virat Kohli becomes only Indian to join Mayweather on Forbes' highest-paid athletes listThe Forbes list is an all-male affair with no women on it.
- Star cricketer Smriti Mandhana signs deal with Baseline Ventures“We have signed a three-year deal with Smriti for managing all her commercial interests,“ Tuhin Mishra, managing director, Baseline Venture...
- Bunty Sajdeh: The man who gets Virat Kohli his multi-million dollar endorsement dealsIf the star cricketer is minting money off the field through endorsement deals, like the recent Rs 100-crore Puma one, he has this man to t...
- Celebrities should be morally responsible (for brand endorsements), not legally: PV SindhuWe are conscious of the brands with a myopic view. We look at brands that have stood the test of time. Naturally, we wouldn’t look at brand...
- Saina Nehwal climbs endorsement charts after badminton ratingsAccording to market estimates, Dhoni is paid Rs 8-10 crore a year per brand while Kohli gets Rs 6-7 crore.
- Celebs who have retired but stacked up millionsBrazilian beauty Gisele Bundchen recently hung up her stilettos, but she's still sashaying her way to the bank. Here is a list of other suc...
- Mahendra Singh Dhoni sole Indian on Forbes' most valuable athlete brand listForbes said Dhoni signed bat sponsorship deals with Spartan Sports and Amity University in late 2013, reportedly worth a combined $4 millio...
- Stars from sports other than cricket catch fancy of marketers, rake in huge moneyApurvi Chandela may be not off the target as marketers take cue from sports lovers & turn attention to a diverse talent pool of non-cricket...
- Nike looks out for gay athlete for new ad campaignThe prospect of Nike producing a big, gay ad campaign should surprise exactly nobody who pays attention to sports or marketing.
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