Lululemon has taken a decisive step by naming Heidi O'Neill, an ex-Nike leader, as the brand's new chief executive. This transition follows...

Sachin Tendulkar-backed SRT10 Athleisure, also known as Ten X You, is planning a global expansion after establishing its brand in India. Th...

Superdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...

Brands such as Puma, Decathlon, Adidas, Skechers and Asics have all grown 35-60% year-on-year since FY21, posting combined revenues of ₹11,...

Sales of semi-casual or smart casual office wear, including denims, chinos, polos and casual shirts and sneakers are growing at a faster pa...

The retailer said increasing awareness about fitness and surging demand for athleisure wear helped the segment while increasing travel boom...

"People during the pandemic were focusing on health and fitness and they wanted to evolve their lifestyle. So, there was a huge transition ...

"Post Covid, brands have realised customers are coming for the full experience and expecting engagement from the brand. At our retail space...

On BSE, the stock of FSN E-Commerce Ventures, Nykaa's parent, hit a day's high of Rs 1,469.85. At 12:08 p.m., the stock was trading 4 per c...

In 2022, Aastey will focus on building and engaging with its community, the company said.

ET first reported on March 30th that PUMA will be the kit sponsor of the IPL franchise, with the exclusive retailing rights to RCB’s take d...

Athletic wear, which was earlier limited to niche customers like gym users, has now become the go-to option for individuals locked up at ho...

Through this collaboration, Van Heusen is launching lab-licensed masks and athleisure wear with germicidal technology that claims to disabl...

This move comes a year after Myntra conducted a short-term pilot with Walmart Canada to test the international waters.

The growth of healthy lifestyle has added impetus to the athleisure trend.

Designed by Kohli, the collection comprises a range of sneakers, tees, shorts, active pants and accessories.

The category’s appeal is growing as consciousness about fitness grows.