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ATHLEISURE WEAR
Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.- Lululemon shares drop as forecast cut spotlights challenges for incoming CEOLululemon faced a notable dip in its stock price as the athleisure retailer adjusted its profit expectations for the year. This news has es...
- Mary Jane shoes return: Comfort meets power dressing in 2026The Mary Jane shoe, traditionally viewed as a practical choice, has undergone a stylish transformation. Now, it embodies a blend of sophist...
- Lululemon says it picks former Nike executive Heidi O'Neill as next CEOLululemon has taken a decisive step by naming Heidi O'Neill, an ex-Nike leader, as the brand's new chief executive. This transition follows...
- Sachin Tendulkar's athleisure company to venture abroadSachin Tendulkar-backed SRT10 Athleisure, also known as Ten X You, is planning a global expansion after establishing its brand in India. Th...
- In Reliance Retail's company, Superdry to enter athleisureSuperdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...
- Puma, Decathlon, Adidas make a splash! Sports brands see sales gallop in last 2 yearsBrands such as Puma, Decathlon, Adidas, Skechers and Asics have all grown 35-60% year-on-year since FY21, posting combined revenues of ₹11,...
- Semi-casual wear making a return in languishing apparel marketSales of semi-casual or smart casual office wear, including denims, chinos, polos and casual shirts and sneakers are growing at a faster pa...
- Puma outsells rivals to log 46% rise in revenueThe retailer said increasing awareness about fitness and surging demand for athleisure wear helped the segment while increasing travel boom...
- Athleisure's here to stay, and brands are breaking records"People during the pandemic were focusing on health and fitness and they wanted to evolve their lifestyle. So, there was a huge transition ...
- Athleisure brands double size of stores amid rising demand"Post Covid, brands have realised customers are coming for the full experience and expecting engagement from the brand. At our retail space...
- Nykaa shares rally 5% on expanding into men's innerwear categoryOn BSE, the stock of FSN E-Commerce Ventures, Nykaa's parent, hit a day's high of Rs 1,469.85. At 12:08 p.m., the stock was trading 4 per c...
- Kalaari Capital’s CXXO backs athleisure brand Aastey with Rs 10 crore fundingIn 2022, Aastey will focus on building and engaging with its community, the company said.
- PUMA launches Royal Challengers Bangalore athleisure rangeET first reported on March 30th that PUMA will be the kit sponsor of the IPL franchise, with the exclusive retailing rights to RCB’s take d...
- Sweatpants may help last bull market poster boy Page Industries catch up with past gloryAthletic wear, which was earlier limited to niche customers like gym users, has now become the go-to option for individuals locked up at ho...
- Van Heusen partners with govt body to manufacture masks and athleisure wearThrough this collaboration, Van Heusen is launching lab-licensed masks and athleisure wear with germicidal technology that claims to disabl...
- Myntra enters Middle East market to cater to matching need for WFH wear amid Covid pandemicThis move comes a year after Myntra conducted a short-term pilot with Walmart Canada to test the international waters.
- Traditional watches to get a sporty twist as athleisure trend picks up in 2020The growth of healthy lifestyle has added impetus to the athleisure trend.
- Virat Kohli brand One8 forays into kids category with PumaDesigned by Kohli, the collection comprises a range of sneakers, tees, shorts, active pants and accessories.
- Fashion meets functionality: How athleisure is taking over the Indian millennialThe category’s appeal is growing as consciousness about fitness grows.
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