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ATHLEISURE LINE
Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...- After turning down Puma, Virat Kohli announces partnership with Agilitas Sports for his One8 brandVirat Kohli has partnered with Indian sportswear startup Agilitas Sports, bringing his lifestyle brand One8 under its umbrella. He had ende...
- Nike sees stocks surge by 1.5% as revenues jump in Q1Nike’s first-quarter revenue surprised with a small rise, and the company beat profit estimates. Shares went up by 1.5% as CEO Elliott Hill...
- Adidas to cut 500 jobs, says Yeezy trainers are historyAdidas plans to reduce up to 500 jobs at its headquarters to improve efficiency, following a tough year after its split with Kanye West. De...
- Rudra Ecovation unveils sportswear line made from upcycled fabric at PRS Dubai ConferenceRudra Ecovation recycles 8.8 million plastic bottles daily and uses AI to enhance efficiency. Their zero-waste approach aims to transform w...
- Off the field: MS Dhoni, Sachin Tendulkar, Virat Kohli, other cricketers start up a different gameNew economy has caught the eye of players, many of whom are looking beyond endorsements and taking up investor or founder roles. Dhoni acqu...
- Reliance Retail's gearing up to do a DecathlonReliance Retail plans a sports format to rival Decathlon, targeting 8,000-10,000 sq ft spaces with play areas post-Covid. Athleisure demand...
- Page Industries Q4 Results: Firm misses earnings estimates on high inventory costs, muted demandThe company reported an inventory cost of 364.6 million rupees, compared to a negative 1.83 billion rupees in inventory value a year ago.
- Agilitas acquires Lotto India licence for 40 yearsAbhishek Ganguly, the former Puma India head who cofounded Agilitas, told ET that the company will handle the manufacturing and sale of Lot...
- CK Jaipuria Group enters into franchise deal with Adidas India“In tier 2 and 3 markets, the Adidas stores we will set up exclusively by us,” CK Jaipuria said. The group plans to set up 100 Adidas footw...
- Athleisure's here to stay, and brands are breaking records"People during the pandemic were focusing on health and fitness and they wanted to evolve their lifestyle. So, there was a huge transition ...
- Nykaa parent soars 5% after men's innerwear brand launchThe TPG-backed company said on Wednesday that Nykaa Fashion would launch Gloot - its first innerwear and athleisure brand for men.
- Levi’s®️ Unveils Their New Collection in Collaboration with Deepika Padukone
- Targeting turnover of Rs 2,000 crore by end of March '24: Vinod Kumar Gupta, Dollar Industries"We are taking bigger steps for initiation of more and more new segments of products into athleisure segment because this athleisure segmen...
- Sweatpants may help last bull market poster boy Page Industries catch up with past gloryAthletic wear, which was earlier limited to niche customers like gym users, has now become the go-to option for individuals locked up at ho...
- Van Heusen partners with govt body to manufacture masks and athleisure wearThrough this collaboration, Van Heusen is launching lab-licensed masks and athleisure wear with germicidal technology that claims to disabl...
- Sportswear brand Puma collaborates with fashion designer Masaba GuptaMasaba Gupta’s Puma range will be sold through the sportswear brand’s online channel and one flagship store in Mumbai.
- Dollar Industries unveils new range of athleisureThe Bigboss athleisure collection consists of attractively designed tank tops, crew neck and polo t-shirts in attractive colours, bermudas,...
- Virat Kohli's fitness tip for India Inc: Organise Sportswear Day in offices for a healthier workforceThe Indian skipper shared some fitness tips for executives in high-stress jobs.
- Wrangler makes comeback as more consumers seek roomier pantsWrangler’s results last quarter support strength in VF Corp.’s overall denim business, which reported 6% revenue growth excluding currency ...
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