New economy has caught the eye of players, many of whom are looking beyond endorsements and taking up investor or founder roles. Dhoni acqu...

Puma remains India's top sports and apparel brand, recording a 10% sales rise last year and achieving ₹3,274 crore in revenue. The company ...

Superdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...

Reliance Retail plans a sports format to rival Decathlon, targeting 8,000-10,000 sq ft spaces with play areas post-Covid. Athleisure demand...

The company reported an inventory cost of 364.6 million rupees, compared to a negative 1.83 billion rupees in inventory value a year ago.

Brands such as Puma, Decathlon, Adidas, Skechers and Asics have all grown 35-60% year-on-year since FY21, posting combined revenues of ₹11,...

Players forced to resort to unsustainable business practices to spur demand, say industry chiefs.

Adidas India, the local arm of the German sportswear company, signed an exclusive kit partner deal with the Board of Control for Cricket in...

Agilitas Sports, the sportswear and athleisure solutions platform started by former Puma India head Abhishek Ganguly, has made its first ac...

India's largest innerwear firm, Page Industries, said rival companies are holding up to 12 months of excess inventory, leading to unsustain...

Ganguly, who became MD in 2014, is leaving the company to start his own venture, sources aware of the matter said. He has briefed some memb...

The retailer said increasing awareness about fitness and surging demand for athleisure wear helped the segment while increasing travel boom...

“In tier 2 and 3 markets, the Adidas stores we will set up exclusively by us,” CK Jaipuria said. The group plans to set up 100 Adidas footw...

"People during the pandemic were focusing on health and fitness and they wanted to evolve their lifestyle. So, there was a huge transition ...

In 2022, Aastey will focus on building and engaging with its community, the company said.

"The gap in prices of cotton and cotton yarn will impact the entire hosiery industry. MSMEs and mid-sized hosiery businesses will be impact...

Athletic wear, which was earlier limited to niche customers like gym users, has now become the go-to option for individuals locked up at ho...