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ATHLEISURE DEMAND IN INDIA
Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...- Beyond sneakers: Bachi Pullela’s ‘State of Joy’ bet in the footwear spaceBachi Pullela, Founder of State of Joy, discusses his transition from global manufacturing to building a consumer-facing brand rooted in In...
- Retail leasing remains strong at 6.4 mn sq ft in CY 2024Retail leasing reached 6.4 million sq. ft. in India during CY 2024, driven by strong demand in fashion and apparel, homeware, and food and ...
- Off the field: MS Dhoni, Sachin Tendulkar, Virat Kohli, other cricketers start up a different gameNew economy has caught the eye of players, many of whom are looking beyond endorsements and taking up investor or founder roles. Dhoni acqu...
- Puma looks to be a sports & performance-first brandPuma remains India's top sports and apparel brand, recording a 10% sales rise last year and achieving ₹3,274 crore in revenue. The company ...
- In Reliance Retail's company, Superdry to enter athleisureSuperdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...
- Reliance Retail's gearing up to do a DecathlonReliance Retail plans a sports format to rival Decathlon, targeting 8,000-10,000 sq ft spaces with play areas post-Covid. Athleisure demand...
- Page Industries Q4 Results: Firm misses earnings estimates on high inventory costs, muted demandThe company reported an inventory cost of 364.6 million rupees, compared to a negative 1.83 billion rupees in inventory value a year ago.
- Puma, Decathlon, Adidas make a splash! Sports brands see sales gallop in last 2 yearsBrands such as Puma, Decathlon, Adidas, Skechers and Asics have all grown 35-60% year-on-year since FY21, posting combined revenues of ₹11,...
- Innerwear, athleisure companies still bet on sops to clear excess stockPlayers forced to resort to unsustainable business practices to spur demand, say industry chiefs.
- Adidas tackling duplicates of Team India blue jerseys, says general managerAdidas India, the local arm of the German sportswear company, signed an exclusive kit partner deal with the Board of Control for Cricket in...
- Agilitas Sports acquires shoe manufacturer MochikoAgilitas Sports, the sportswear and athleisure solutions platform started by former Puma India head Abhishek Ganguly, has made its first ac...
- Innerwear inventory piles up on slowing demand: Page IndustriesIndia's largest innerwear firm, Page Industries, said rival companies are holding up to 12 months of excess inventory, leading to unsustain...
- Puma India head Abhishek Ganguly, CFO, head of sales resign; will start own ventureGanguly, who became MD in 2014, is leaving the company to start his own venture, sources aware of the matter said. He has briefed some memb...
- Puma outsells rivals to log 46% rise in revenueThe retailer said increasing awareness about fitness and surging demand for athleisure wear helped the segment while increasing travel boom...
- CK Jaipuria Group enters into franchise deal with Adidas India“In tier 2 and 3 markets, the Adidas stores we will set up exclusively by us,” CK Jaipuria said. The group plans to set up 100 Adidas footw...
- Athleisure's here to stay, and brands are breaking records"People during the pandemic were focusing on health and fitness and they wanted to evolve their lifestyle. So, there was a huge transition ...
- Kalaari Capital’s CXXO backs athleisure brand Aastey with Rs 10 crore fundingIn 2022, Aastey will focus on building and engaging with its community, the company said.
- Hosiery baron Vinod Gupta decodes the inner workings of India's innerwear industry"The gap in prices of cotton and cotton yarn will impact the entire hosiery industry. MSMEs and mid-sized hosiery businesses will be impact...
- Sweatpants may help last bull market poster boy Page Industries catch up with past gloryAthletic wear, which was earlier limited to niche customers like gym users, has now become the go-to option for individuals locked up at ho...
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