Snap seeks investments as new smart glasses unit takes on MetaSnap is launching a new unit for its augmented reality smart glasses. This move aims to attract outside investment and challenge rival Meta...
5 emerging careers in digital reality for freshers in 2025Digital reality technologies such as VR, AR, MR, and ER are transforming various industries by enhancing user experiences. The demand for s...
Meta to shut augmented reality studio used by third-party creatorsThe feature, Meta Spark, will be shuttered on January 14 and third-party AR effects including computer-generated filters, masks and 3D obje...
Snap launches enterprise division to help businesses build AR featuresThe enterprise venture also comes as Snap is seeking to diversify its revenue beyond digital advertising, which currently comprises the vas...
Snap shutting down its camera app for desktopSnap, the parent company of Snapchat, has announced that it will shut down its camera application for Mac and PCs on January 25.
Snap pushes into augmented reality shopping, unveils flying cameraSnap announced the pocket-sized camera called Pixy, which can fly a few feet above its owner to take photos and videos before landing in th...
Snapchat brings festive cheer to users with 'Holi Beard' lens, Gulaal Bitmoji & stickersUsers can try out the special lenses with a dedicated Holi song in their Spotlight videos.
Digital divide: Are we already in the early stages of metaverse?Some tech enthusiasts argue that a more modest version of the metaverse is already here.
Snap launches studio to help brands create augmented reality adsThe new studio, Arcadia, will help brands build AR experiences not just for Snapchat, but any other social media apps.
Facebook is wooing Indian developers and marketers for its Augmented Reality platformA key incentive is access to an audience of 1.5 billion users who will be able to interact with these experiences across Facebook’s family ...
How the 'Runaway Aurora' filter became wildly popular on social amid these sombre timesRunaway Aurora is that rare filter that not only got wildly popular on Indian social media -- at a time when most online platforms are fill...
The big picture in the entire AR-filter crazeWith AR filters catching advertisers' fancy, an ecosystem of specialised creators has emerged. But the growing popularity of AR filters cou...
Snapchat crosses 60 million users milestone in India, clocks over 150% growth in DAUsGlobally, Snapchat had 265 million daily active users in the December 2020 quarter. Over 5 billion 'snaps' were created daily on average by...
Instagram launches new AR effect, IGTV shows for DiwaliInstagram is also launching an AR effect with the theme ‘Share Your Light’, inspired by diyas and festive lights.
Homegrown social app Chingari crosses 30 million downloadsThe social app said in a statement it achieved the feat in a matter of three months, with content creators making a beeline to join it.
Virtual Reality companies navigate ‘the trough of disillusionment’Many working in VR have run up against the hard economic reality of trying to produce content for a technology that remains, at least for t...
Continental showcases Augmented Reality Head-up displayContinental today introduced new Augmented Reality (AR) head-up display (HUD). The AR-HUD supplements the exterior view of the traffic cond...