Can Complan com-back?Over the years, Complan has been dwarfed by Horlicks, beaten by Bournvita after its aggressive restaging in 2013 and even ceded ground to n...
19 Aug, 2017, 12.48 PM IST
Does 'honest' communication help restore consumer faith in a brand?Why would McDonald’s want you to meet its suppliers or Coca-Cola talk openly about obesity? Will an instant noodles brand concede they are ...
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- Women overtaking male counterparts on the shopfloor
Meet the new crowd—women in senior marketing roles selling a boy’s favourite toys: cars, bikes, cigarettes, alcohol, watches and menswear.
11 Jul, 2010, 02.21 AM IST