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AMUL SPORTS MARKETING
Amul extends partnership with Argentina Football Association as regional sponsorAmul has extended its partnership with the Argentina Football Association (AFA) as the Official Regional Sponsor for another season, markin...- Brands run, lift, reach for Olympic starsIndian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates...
- USA Cricket ropes Amul as lead arm sponsor of men's team for T20 WCAmul partners with USA Cricket for ICC T20 World Cup 2024. USA debuts in Dallas, TX. Amul sponsors Netherlands' team too. USA Cricket chair...
- T20 World Cup: Amul to sponsor USA, South Africa cricket teamsIndian dairy company Amul has been named the Lead Arm sponsor of the USA cricket team in the upcoming T20 World Cup, starting in June. The ...
- Gatorade ropes in Hardik Pandya; first cricketer to endorse the brandPepsiCo has signed Indian cricketer Hardik Pandya as the brand ambassador for its sports drink Gatorade, marking the first time the sports ...
- No question of competition with Nandini, says Amul MD Jayen MehtaAmid the controversy surrounding Amul's expansion in Karnataka, its Managing Director, Jayen Mehta, has clarified that there is no competit...
- Fake Amul, Swiggy, Nike masks hit the marketTommy Hilfiger has filed cases in the Delhi High Court against two Tamil Nadu manufacturers for printing Tommy’s brand-name and logos on su...
- Afghan cricket gets a taste of IndiaFrom building stadiums in war-torn nation to providing home grounds, India extends helping hand.
- Pro-wrestling ropes in Patanjali as sponsorThe ownership of three teams — Mumbai, UP and Delhi — have changed from the previous season, while JSW Sports, which owned the Bangalore te...
- Corporate sponsors ride Olympics wave as other sports gain tractionFor the first time, the Indian Olympic Association has (IOA) hired a third party agency — IOS Sports and Entertainment — to manage sponsors...
- Biggest Indian contingent fails to light up advertisers’ Olympic flame“Star is not allowing advertisers to select the particular games that one may want to buy ad spots on. Also, the broadcast plan has not bee...
- Nine sponsors pledge Rs 10 crore to Indian Olympic contingent to RioIncidentally, this is the best ever response from the advertisers that IOA has received as so far. The event had got backing mainly from pu...
- London Olympics: India focus helps DD Sports attract more eyeballs than ESPN, Star SportsLondon Olympics 2012 has emerged the most watched non-cricket sporting event in Indian television history with state broadcaster Doordarsha...
- Brand image of Olympic medal winners all set to see new highIt's been the best-ever medal haul for the Indian Olympic contingent, and name recognition has never been higher for Mary Kom, Saina Nehwal...
- London 2012 Olympics: Corporates like Hero MotoCorp, Bharti Airtel flock to hockey on rising public interestMedia planners say official broadcaster ESPN Star Sports hopes to earn Rs 95-100 crore by selling advertisement spots during the 17-day eve...
- Is brand Amul stagnating? Experts say it lacks youth connectChandramouli of Trust Research Advisory says Amul has failed to connect to the youth. "Amul has dangerously stagnated in Indian consumer's ...
- Calcium-rich milk coming in New YearApart from selecting the appropriate fat content in liquid milk, you will now have the option to choose the higher calcium content in the m...
- Utterly Amul: The naughty turns fortyThe Amul girl, apart from promoting a $1-billion brand, has been bringing smiles to over 2.5 million Gujarat farmers. India's top ten telev...
- Utterly Amul: The naughty turns fortyThe sales figures of Amul butter have jumped from a few lakh rupees in 1966 to over Rs 500 crore now.
- Amul plans to go off sugar for chocolates, ice-creamsThis is a new taste of India in a country which has the ignominy of being home to the highest number of diabetics in the world.
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