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AMUL GIRL
Vedanta boss Anil Agarwal thanks late 'Amul Girl' mastermind Sylvester daCunha for 'utterly butterly delicious memories'Sylvester daCunha passed away on Tuesday, June 20. He was 80. He was the mastermind behind the evergreen ‘Amul Girl’.- Amul girl: An utterly-butterly ‘meme’-led marketing legacy ahead of its timeThe doyen of Indian advertising, Sylvester daCunha, of the Amul Girl campaign in 1966 fame, passed away on Tuesday. His passing once again ...
- Emergency to Jagmohan: When Amul Girl landed in controversiesIn 2020, when the world was battling with Covid-19 and did not have much idea about the coronavirus, Amul landed in a controversy when it p...
- 'Amul Girl' creator Sylvester daCunha is no moreSylvester daCunha, the creator of the iconic 'Utterly Butterly' Amul Girl mascot, has died aged 87 in Mumbai. From its creation in 1966, da...
- Sylvester daCunha, creator of the Amul Girl campaign, passes awayThe doyen of Indian advertising, Sylvester daCunha - who created the lovable Amul Girl 'utterly butterly' campaign in 1966, passed away lat...
- Amul Twitter account blocked briefly after ad targeted ChinaGCMMF Managing Director R S Sodhi said that Twitter blocked its handle @Amul_Coop after its advertising agency posted a cartoon featuring i...
- Amul's new cartoon captures CSK's IPL win perfectly with Ziva Dhoni & Shane WatsonAmul titled the cartoon, 'Shane ai Super Kings', with the caption 'Yellow always wins!'
- 8,000+ Amul hoardings done, but no creative block for Rahul daCunhaThe polka-dotted Amul moppet continues to make India laugh every day, without fail.
- 'Amul girl' may make an appearance on merchandise tooOnce Amul takes a decision in the next 2-3 mnths, a range of items ranging from key rings to fridge magnets and polka dot frocks may be sol...
- Amul Girl just gets butter with ageHer ability to keep it short and sweet makes the 140-character tweet limit actually seem almost excessive.
- Amul Girl turns 50: Meet the three men who keep her goingThe Amul campaign was started by daCunha’s father Sylvester daCunha in 1966 along with illustrator Eustace Fernandes and Usha Katrak, among...
- Amul's latest inspiration - 'Bajrangi Bhaijaan'Be it a burning issue or a big Bollywood film, everything which concerns the masses never goes missing by the cute Amul girl.
- Amul Girl in trouble for ‘Besahara Parivar’ punSahara has sent a notice to Amul saying the topical is defamatory. But sources suggest that it does not claim any damages.
- If an ad’s doing well, why change it: R S Sodhi, GCMMF (Amul)The utterly butterly deliciously witty Amul Girl hasn’t changed at all in the last 50 years. The polka-dotted girl remains an icon of sorts...
- Amul girl far cuter than Amul boy: DaCunhaWould an Amul boy have outwitted the cute girl in polka dotted dress and with a blue hair bun? Never, say her creators.
- Amul baby ad: Milk co-operative issues an ad featuring CPM leader & Rahul GandhiAmul has issued an ad featuring the veteran CPM leader driving toy cars with the Gandhi family scion, who has the Amul girl, the brand's ma...
- Starry-eyed Amul girl won't play politics nowAmul girl has decided to leave politicians alone and go after Bollywood stars, cricketers, business barons, etc. Sneak peek into Amul's ad ...
- Amul's campaign claims place in Guinness BookThe Amul Butter girl might soon claim her place in Guinness Book of the World Records. Most talked about ads in 2007.
- Utterly Amul: The naughty turns fortyThe Amul girl, apart from promoting a $1-billion brand, has been bringing smiles to over 2.5 million Gujarat farmers. India's top ten telev...
- Utterly Amul: The naughty turns fortyThe sales figures of Amul butter have jumped from a few lakh rupees in 1966 to over Rs 500 crore now.
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