Emergency to Jagmohan: When Amul Girl landed in controversies
1/6
In 2020
In 2020, when the world was battling with Covid-19 and did not have much idea about the coronavirus, Amul landed in a controversy when it posted an ad with the Amul Girl. The ad had the tagline: Wuhan Se Yahaan Le Aaye... Amul homecoming snack. The picture referred to Indians returning home from China, and divided social media. (Image: Amul)
2/6
Another one!
In the same year, Amul was again coming in the limelight for all the wrong reasons as it posted a cartoon that demanded boycott of Chinese products. Its Twitter account was also briefly blocked for the ad with the tagline: “Exit the dragon... Amul, made in India”. (Image: Amul)
3/6
In 2015
British Airways received Amul's attention, but not for a great reason, in 2015. It almost misplaced Sachin Tendulkar’s luggage. It was after then Amul came up with a billboard saying "British Errways", and received a call from the airline that expressed its displeasure. (Image: Amul)
Amazon Top Deals
POWERED BY
Crompton Ozone 75 Litres Desert Air Cooler for home | Large & Easy Clean Ice Chamber | 4-Way Air Deflection | High Density Honeycomb Pads | Everlast Pump | Auto Fill| 3 Year Brand Warranty
₹9,798Buy Now43%
OFF
LG 32 L Convection Microwave Oven (MC3286BRUM, Black, 360° Motorised Rotisserie for Bar-be-queing, 301 Auto Cook Menu, Stainless steel cavity, Indian Cuisine, Tandoor Se, Steam Clean & Diet Fry)
₹19,340Buy Now19%
OFF
4/6
In 2013
Tehelka magazine editor Tarun Tejpal was accused of rape in 2013 and Amul decided to make a cartoon out of it. The ad featured him in an elevator and the Amul Girl outside. The tagline? "Kya se kya kho gaya. Amul—Tehelka macha de". This was not taken positively by many. (Image: Amul)
5/6
In 2008
Former chief of the Board of Control for Cricket in India Jagmohan Dalmiya was in the eye of a storm when he was accused of misusing funds in 2008. An Amul ad at the time read, "Dalmiya mein kuchh kala hai? Amul Maska khao, paisa nahin." He threatned to sue the company of Rs 599 crore following this. (Image: Amul)
6/6
In 1976
Perhaps the most controversial one in the list - in 2008, Amul made fun of the sterilisation drives conducted during the national Emergency. “We have always practised compulsory sterilisation.” This raised quite a few eyebrows. (Image: Amul)