PepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...

Indian markets show a recovery but face a "kangaroo market" due to global risks like West Asian tensions and oil price volatility. Investor...

The EU police agency Europol on Tuesday launched a new centre to step up the fight against criminal networks illegally smuggling migrants a...

Sources said the latest round of downsizing is a continuation of the rationalisation programme initiated in April 2024 to streamline operat...

Independent agencies are now standing shoulder-to-shoulder with global networks at major creative awards, signaling a new equilibrium. Bran...

Per the global management consulting firm, this growth between 2024 and 2029 will be driven by consumption growth, the emergence of new med...

India's advertising market is expected to grow by 7% in 2025, reaching Rs 1,64,137 crore. Digital ad spend will lead this growth, projected...

Nestle, aiming to revive growth, announced a $2.8 billion cost-cutting plan by 2027, alongside increased investment in advertising and mark...

Nestle, aiming to boost growth, announced a plan to increase advertising and marketing expenditure to 9% of total sales by 2025. The compan...

The pandemic-induced lockdown had further accelerated the consumption of over-the-top (OTT) services like online video and music streaming ...

Most FMCG companies cut down advertising spends during the June quarter, but Amul doubled it - a strategy that paid off.

As COO, Singh will lead the development of Grey's borderless integrated marketing model.

The SME sector is growing at an exponential rate and its contribution to the country’s GDP is expected to increase to 22% by 2020.

"With these two brands, we will be able to give our clients more choice, more powerful and more differentiated brand options they never had...

FMCG brands have been the single largest contributor with a 51 per cent share of TV advertising spends, spending as much as Rs 4,200 crore.

Sebi today restrained Aditya Global Industries Ltd (AGIL) from raising funds from investors and barred the company and its directors from t...

India's entertainment and media industry is likely to touch a size of Rs 2.25 lakh crore by 2017.