Searched for
AGILE ADVERTISING
Micro-dramas are a big hit with TV writers, tooExperienced television writers are flocking to India's micro-drama sector. This new avenue offers higher content volumes and faster payment...- Britannia Q4 Results: Profit rises 21% YoY to Rs 678 crore; co declares Rs 90.5 dividendBritannia Q4 Results: FMCG company Britannia Industries reported 21% year-on-year (YoY) growth in its consolidated net profit at Rs 678 cro...
- Sony Pictures Networks India hires Harsh Deep Chhabra to lead strategy, new businessSony Pictures Networks India has appointed Harsh Deep Chhabra as Head of Strategy and New Business, with the executive joining from Godrej ...
- PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
- “No Bull, no bear—it’s a kangaroo market," says Nilesh Shah amid global uncertaintyIndian markets show a recovery but face a "kangaroo market" due to global risks like West Asian tensions and oil price volatility. Investor...
- EU police launches centre to step up illegal migration fightThe EU police agency Europol on Tuesday launched a new centre to step up the fight against criminal networks illegally smuggling migrants a...
- Zee announces more layoffs as business takes a hit after failed Sony mergerSources said the latest round of downsizing is a continuation of the rationalisation programme initiated in April 2024 to streamline operat...
- Underdog, no more: Networks aren’t dead, but Indies are winning heartsIndependent agencies are now standing shoulder-to-shoulder with global networks at major creative awards, signaling a new equilibrium. Bran...
- Indian digital advertising market to grow at 15% annually: Bain & Company reportPer the global management consulting firm, this growth between 2024 and 2029 will be driven by consumption growth, the emergence of new med...
- Indian ad market to expand 7% to Rs 1,64,137 crore in 2025: GroupMIndia's advertising market is expected to grow by 7% in 2025, reaching Rs 1,64,137 crore. Digital ad spend will lead this growth, projected...
- Nestle to cut costs by $2.8 billion, boost marketing under CEO FreixeNestle, aiming to revive growth, announced a $2.8 billion cost-cutting plan by 2027, alongside increased investment in advertising and mark...
- Nestle's game plan for growth under new leadershipNestle, aiming to boost growth, announced a plan to increase advertising and marketing expenditure to 9% of total sales by 2025. The compan...
- India's watch time jumped 45% in July 2020 versus same time last year, says YouTubeThe pandemic-induced lockdown had further accelerated the consumption of over-the-top (OTT) services like online video and music streaming ...
- Five strategy lessons that FMCG companies can imbibe from AmulMost FMCG companies cut down advertising spends during the June quarter, but Amul doubled it - a strategy that paid off.
- Grey Group promotes Nirvik Singh to global COOAs COO, Singh will lead the development of Grey's borderless integrated marketing model.
- Skilling Small and Medium Enterprises to conquer the world of online sellingThe SME sector is growing at an exponential rate and its contribution to the country’s GDP is expected to increase to 22% by 2020.
- Publicis Media to bring two brands to India within a year"With these two brands, we will be able to give our clients more choice, more powerful and more differentiated brand options they never had...
- 6 shifts in TV advertising in 2016FMCG brands have been the single largest contributor with a 51 per cent share of TV advertising spends, spending as much as Rs 4,200 crore.
- Sebi bars Aditya Global from raising funds from publicSebi today restrained Aditya Global Industries Ltd (AGIL) from raising funds from investors and barred the company and its directors from t...
- Entertainment, media industry to touch Rs 2.25 lakh cr by 2017: ReportIndia's entertainment and media industry is likely to touch a size of Rs 2.25 lakh crore by 2017.
Load More
