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ADVERTISING TRENDS 2024
Mygate closes Rs 225 crore deal with Dharana CapitalHousing society management platform Mygate has secured Rs 225 crore in a funding round led by Dharana Capital. The deal, which includes pri...- How the Supreme Court is reshaping the US midterm electionsThe US Supreme Court is set to decide two crucial election law cases. One case challenges rules on counting mail-in ballots received after ...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Trump's retribution? What to watch in Tuesday's elections in Indiana, Ohio and MichiganPresident Trump's influence is on trial in Indiana's Republican primaries. Seven state senators face Trump-backed challengers. Ohio's prima...
- The end of Ask.com, and the shifting sands of internet useAfter a 25-year run, Ask Jeeves has officially shut down as part of a strategic shift by parent company IAC. Launched in 1996 as a conversa...
- Did Trump stage assassination attempt during White House correspondents dinner? Trump shooting scare fuels conspiracy theory debateDid Trump stage assassination attempt during White House correspondents dinner? The question spread across social media after gunfire outsi...
- Unemployment rate falls to 3.1% in 2025; labour participation and wages improve: PLFSIndia's unemployment rate dropped to 3.1% in 2025. This positive trend shows progress in job creation across various sectors and for both m...
- Centre's advertising budget up by 84% since 2020-21: TMC quotes official dataTrinamool Congress raised concerns about the Union government's rising ad spending. The party highlighted an 84% increase in expenditure fr...
- Digital-first media firms outperform traditional rivals amid slowdownDuring the recent market downturn, digital-centric entertainment companies like Saregama India saw less decline in share prices. Traditiona...
- Elon Musk’s X sees drop in ad revenue despite Apple and other brands returningElon Musk’s X has welcomed back major advertisers like Apple, yet its overall ad revenue remains below pre-acquisition levels, highlighting...
- 'Ad market in India may grow 7% to touch ₹1.6 l cr in 2025'India's advertising market is projected to grow by 7% in 2025, reaching ₹1,64,137 crore, according to GroupM's forecast. Digital ad spend i...
- Indian ad market poised to touch Rs 1.07 lakh crore in 2025: DentsuThe Indian advertising industry is set for robust growth, with a projected market size of Rs 1,07,664 crore by 2025 and Rs 1,15,460 crore b...
- Tech, e-commerce giants rake in Rs 60,000 crore in FY24 ad revenueTech giants Google, Meta, Amazon, and Flipkart collectively generated over Rs 60,000 crore in ad revenue in FY24, marking a 9% increase fro...
- Bengaluru's 3D billboard featuring 'Hot coffee from skies' goes viral: Amazed netizens ask 'is this real?'Bengaluru is experiencing a revolutionary shift in advertising with the introduction of interactive 3D billboards. A recent viral video sho...
- Video on demand category generated $1.04 billion in revenues during H1 2024The premium video-on-demand market in India saw a significant rise in the first half of 2024, generating $1.04 billion in revenues. Local c...
- Ad revenue to grow at 10.2% to Rs 1.55 lakh crore in 2024: GroupMGroupM anticipates a 10.2% growth in Indian advertising revenue for 2024, totaling ₹1,55,386 crore. This projection reflects a slight decre...
- Lok Sabha Polls: Political parties set to spend Rs 1,500-2,000 crore on adsPolitical parties are gearing up to spend between ₹1,500-2,000 crore on advertisements across traditional and digital media platforms for t...
- FMCG companies to add to ads after input cost subtractionsFast-moving consumer goods (FMCG) companies such as Dabur, Marico and Godrej Consumer Products said in investor notes that advertising, pro...
- 'SMBs to adopt streaming TV for marketing'According to a FICCI-EY report, the digital ad spend by SMBs in India is expected to double from around '18,000 crore in 2022 to '36,000 cr...
- Will 2024 be perfectly ‘peachy’? Pantone declares ‘Peach Fuzz’ as the hue that will rule next yearThis ethereal and dainty shade of pink, is considered as a colour which symbolises peace and tranquility.
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