Advertising once meant reach. Today, it means context. As business audiences grow selective, brands are discovering that presence within a ...

India's esports market is expanding into a multi-game sector with growing publisher investments. Regulatory clarity is encouraging more gam...

The streaming giant has shed over a fifth of its value this year due to doubts about ⁠its growth ⁠efforts, including an ad business that is...

Indian consumers are increasingly looking beyond prices and focusing on product labels, ingredients and nutrition details while making food...

The recent observation by Google indicates that more users are turning to conversational queries, opening up exciting new possibilities for...

Indian marketers embrace artificial intelligence with high ambition and investment. However, many companies mistake experimentation for tru...

Reach alone no longer defines marketing success; relevance does. This piece argues that engaging decision-makers matters more than mass imp...

Just Dial shares have surged 36% in two sessions after a strong Q1 FY27 earnings report, prompting brokerages to turn bullish. Kotak sees u...

Indian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...

TCS kicked off FY27 with growth in revenue and profit. This and more in today's ETtech Top 5.

JioStar is integrating generative AI for conversational content discovery and commerce. This technology allows users to find shows and prod...

Meta Platforms will invest C$13 billion in its first Canadian data centre. This facility in Sturgeon County, Alberta, will support artifici...

Building a recognised brand takes more than reach. As organisations compete for the attention of business leaders, trusted platforms and me...

Indian broadcasters and streaming platforms are significantly increasing investment in premium non-fiction content. Unscripted programming ...

Business leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...

India's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...

WhatsApp's proposed usernames are seen as a weak privacy enhancement, potentially aiding bad actors and clashing with Indian law enforcemen...