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OnePlus exits Europe, North America as the 'flagship killer' fights for relevanceOnePlus is withdrawing from Europe and North America as part of a global strategy adjustment. This move follows reports of parent company O...- How Warren Buffett's 'I made a mistake' remark helped Google co-founder Larry Page's net worth cross $300 billionGoogle founder Larry Page's net worth surpassed $300 billion recently, making him one of the richest men in the world. This milestone occur...
- Connected TV gains ground as advertisers seek audiences beyond traditional TV: ReportConnected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...
- Why the smartest brands are rethinking what advertising really meansAdvertising once meant reach. Today, it means context. As business audiences grow selective, brands are discovering that presence within a ...
- India emerging as multi-game esports market: JioBLAST CEO Charlie CowdreyIndia's esports market is expanding into a multi-game sector with growing publisher investments. Regulatory clarity is encouraging more gam...
- Netflix's next growth chapter hinges on keeping viewers hookedThe streaming giant has shed over a fifth of its value this year due to doubts about its growth efforts, including an ad business that is...
- Food giants focus on the fine print to serve you rightIndian consumers are increasingly looking beyond prices and focusing on product labels, ingredients and nutrition details while making food...
- Google bets on agentic AI, conversational search to drive next phase of search advertisingThe recent observation by Google indicates that more users are turning to conversational queries, opening up exciting new possibilities for...
- BCG sees wider AI execution gap in India as marketers prepare for agentic AIIndian marketers embrace artificial intelligence with high ambition and investment. However, many companies mistake experimentation for tru...
- Why reaching the right audience matters more than reaching everyoneReach alone no longer defines marketing success; relevance does. This piece argues that engaging decision-makers matters more than mass imp...
- Just Dial shares rocket 36% in two days! Why Citi, Kotak, others think Reliance-backed stock can rally up to 62%?Just Dial shares have surged 36% in two sessions after a strong Q1 FY27 earnings report, prompting brokerages to turn bullish. Kotak sees u...
- Brands divided on influencers: HUL, Myntra scale creator push; Amul stays old schoolIndian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...
- TCS Q1 profit rises; Nandan Nilekani's biggest VC betTCS kicked off FY27 with growth in revenue and profit. This and more in today's ETtech Top 5.
- JioStar taps AI for shopping, TV movie night ideasJioStar is integrating generative AI for conversational content discovery and commerce. This technology allows users to find shows and prod...
- US Stock Market: Meta unveils C$13 billion AI data centre in Canada; stock in focusMeta Platforms will invest C$13 billion in its first Canadian data centre. This facility in Sturgeon County, Alberta, will support artifici...
- The new rules of brand authority: Why credibility matters more than everBuilding a recognised brand takes more than reach. As organisations compete for the attention of business leaders, trusted platforms and me...
- How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...
- Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
- How protective is a username shield?WhatsApp's proposed usernames are seen as a weak privacy enhancement, potentially aiding bad actors and clashing with Indian law enforcemen...
- 5 ways to put your brand at the centre of industry conversationsThe most valuable partnerships don't just amplify brands, they shape industries. With 65+ years of editorial authority and India's #1 busin...
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