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ADVERTISING STEREOTYPES
Husband claimed wife wasn't doing household work; HC orders him to pay Rs 20,000/month as wives not ‘deemed maids’The husband, a Chartered Accountant (CA) by profession, had in 2004 filed for a divorce on the ground of cruelty, claiming that “wife was n...- 'Not fond of Indians': Taiwan candidate Lee Hung-Yi's billboard banning turbaned man, upside-down Indian flag sparks concernTaiwan anti-India billboard: A political candidate in Taiwan Lee Hung-Yi has ignited a social media firestorm with a billboard opposing Ind...
- Quote of the Day by Jamie Lee Curtis: “I don't think any woman wants to be… – Inspiring quote on identity, self-worth, individuality, breaking stereotypes and why true value comes from character rather than physical appearance by the Oscar-winning American actress known for Halloween and Everything Everywhere All at OnceQuote of the Day by Jamie Lee Curtis: Jamie Lee Curtis’s powerful quote highlights the importance of identity beyond physical appearance in...
- Kiwi mate, you butter chicken apologiseShane Jones, New Zealand’s oceans and fisheries minister, has sparked controversy after saying a proposed FTA with India could bring migran...
- From Marlboro men to hands-on dadsAdvertising has evolved significantly, moving from male-centric portrayals to more gender-neutral narratives. Recent campaigns celebrate wo...
- This engineer switched her gender to male on social media: What happened next reveals the dark truth of online advertisingEngineer Karen de Sousa Pesse conducted an eye-opening experiment by changing her gender from female to male on social media platforms. Thi...
- Calvin Klein ad featuring FKA twigs banned in UK, singer hits backA Calvin Klein advertisement featuring singer FKA twigs has been banned in the UK.
- ASCI report on edtech ads flags tall promises, gender stereotypingSeven in 10 parents felt that edtech advertisements make promises that are difficult to deliver in student performance, according to a stud...
- Women in ads continue to be shown as regressive: ASCIThis follows a new report to be released formally by the self regulatory industry body on Wednesday, which highlights that the majority of ...
- United Nations Women launches India chapter of Unstereotype AllianceUnstereotype Alliance's members which have committed to challenging stereotyped gender portrayals include India’s largest advertisers Hindu...
- 58% ads target women exclusively, 35% target both genders: Kantar reportIt revealed the disconnect between consumer and business opinions of gender portrayals in advertising.
- No more sexy, swooning women in adsThe 'Axe Effect' advertisements, with pouting and skimpily clad women doing anything for male attention, will disappear from screens soon.
- Sheryl Sandberg's 'Glass Lion' award to help shatter gender stereotypesThe trophy aims to recognize ads that explores ideas of gender and specifically address issues of gender inequality.
- Two-thirds of women say men don’t help with household chores: StudyOver two-thirds of Indian women feel, there exists inequality at home, between men and women, Indian men believe laundry is a woman's job.
- ASCI releases guidelines for advertising of fairness productsAs per the final guidelines, advertising should not communicate any discrimination as a result of skin colour.
- 'Romba Nalla' way: South Indian characters the new bestsellers in advertisementThe South Indian ‘Anna’ is on the march, and if recent television commercials are anything to go by, the Indian marketing industry is welco...
- Advertisers, Agencies come together to stop stereotyping womenIndian advertisers and communication agencies have come together to launch a gender sensitisation drive to prevent stereotyping of women.
- Do men really want to see 'macho men' in advertisements?Male response to depictions of 'ideal masculinity' in advertising is typically negative, a new research has found.
- Ads that 'stereotype' women may be bannedNational Commission for Women plans to seek a ban on stereotyping of women on TV through amendments in the Indecent Representation of Women...
- Girlology: Empowerment of women in the ad mad worldThere's an overpresence of young, bold women in advertising. It's all to catch your attention.
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