The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Zee Entertainment Enterprises Ltd is raising at least Rs 2,300 crore. This capital will fund new business ventures and strategic plans. The...

DAM Capital has initiated coverage on PhysicsWallah with a Buy rating, calling the ed-tech firm ‘a class apart’ and highlighting strong gro...

Housing society management platform Mygate has secured Rs 225 crore in a funding round led by Dharana Capital. The deal, which includes pri...

Jefferies sees significant growth for Meesho. The brokerage initiated coverage with a 'Buy' rating and a target price of Rs 225. This sugge...

JioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...

The Enforcement Directorate sought details on foreign investments and overseas investments, audited balance sheets since FY21, owned immova...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

The 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...

The Enforcement Directorate is investigating offshore betting platform Parimatch. The agency has questioned quick commerce app Zepto regard...

India's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...

Snapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...

The landscape of audio streaming in India is undergoing a transformation with a dynamic hybrid model gaining traction. Services are blendin...

JioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...

India boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...

New data reveals digital platforms dominate problematic advertisements in the upcoming financial year. Meta alone is responsible for a sign...